Introduction. Communicative competence is an integral part of human existence and the main area of professional activity of students – future educational psychologists. Nevertheless, an insufficiently studied issue is the introduction of individually differentiated technologies to improve this process in the practice of vocational training. The purpose of the study is to develop a model of individually differentiated technology for the formation of students' communicative competence and experimentally prove the effectiveness of its implementation in the implementation of professional training of bachelors. Materials and methods. The study involved 168 students of 3-4 courses enrolled in the direction of training "Psychological and pedagogical education" (bachelor's degree). Students of the experimental group in educational and extracurricular activities in the process of professional training implemented the author's individually differentiated technology, and students of the control group used the teaching technologies stated in the work programs of the disciplines. Mathematical and statistical processing of the results obtained was carried out using the Pearson chi-square. Results. The implementation of the individually differentiated technology was based in the theoretical aspect on the synergy of radically differentiated, individually combinatorial and individually modifying approaches, and in practical terms on the training system, including communicative-dialog, activity-oriented and personality-oriented interaction technologies. Significant changes were found for the general cultural (p<0.01), general professional (p<0.05), professional (p<0.05), social (p<0.05), and additional (p <0.01) components. The highest level of effectiveness of the author's development was revealed in the ability of students to work in a team, tolerantly perceive social, cultural, confessional, ethnic and personal differences, and the ability to conduct consultations, professional interviews, trainings to enhance the professional self-determination of students. Findings. The study proves the need to rethink the values of communication in higher education and technologies for involving students in this process. The data obtained showed that the implementation of professional training according to the author's technology allows increasing the level of students' communicative competence from the threshold to the advanced stage.