This work is devoted to the study of the educational potential of the Chuvash traditional written culture. The main aspect on which the conclusions of the study are based is ethnopedagogical one. The authors study the cult images of the ancient Turkic era in their application to the verbal culture of the Chuvash people and the possibility of using archetypal representations in pedagogical practice. Samples of Turkic peoples" oral folk literature, mainly of the Chuvashes, as well as texts written in the Orkhon-Yenisei runic tradition were used as the research material. The authors turn to methods of comparative analysis of the studied material. The worship of the sky and the female deity is quite well known in ancient Turkic culture. Traces of respect for them are found even in runic monuments. Their direct analogs are found in Chuvash legends, fairy tales and songs. The mention of the goddess Ama "mother" is most often found in prayers. Her image of the Chuvash was also compared to the image of fire, naming the goddess Vut ama "Fire mother". The Chuvash people also preserved the veneration of land and water, which is observed in mythology, religious rites and cultic literature. These images are one of the central elements in the value picture of the Chuvash people"s world. They are used in the system of preschool and primary education for teaching and educational purposes. From this work authors" point of view, mythological representations are essentially an ancient layer that unites the Chuvash with other Turks and at the same time gives an original sound to modern Chuvash culture. The transformation of the ancient Turkic worldview into artistic images should be considered as a deep specificity that emphasizes the unique features of the Chuvash ethnos. Thus, especially revered phenomena among the ancient Turks are the sky and the female deity. Their veneration was clothed in expressive forms. With the passage of time, poetic images and traditions were woven into religious rituals and oral literature of the Chuvash, and then passed into the artistic elements of modern Chuvash literature.

Parental responsibility in the upbringing of children is often noted in the works of the oral folk art of the Chuvash people. Much is said about parenting in fairy tales, proverbs and sayings, it is sung about in the songs so much. Parents pass on their life, work and spiritual and moral experience to their children. The power of the parents' educational influence on their children is emphasized in proverbs and sayings.Children adorn life, strengthen the family and give joy. It is a child of a happy family who can become a support of the family, a protector of the native land and a future worker.Etnopedagogy pays a special attention to mothers in the upbringing of children. As E.I. Sokolnikova notes in her monograph, "a Chuvash woman in a family is a binding beginning, she completely determines the general spiritual and moral mood of the family". Special position of a mother in parenting is explained by the difficulties of caring for young children and the important role of the mother's school in shaping the younger generation.People have always emphasized the role of the mother in raising her daughter. This idea is reflected in the proverb: "Arçyn acha ashshĕ çumne çypăçat: hĕrachaamăshĕ çumne" (The son goes to the father, the daughter to the mother).Nowadays, it is very important for Chuvash women to realize their historical role in the implementation of national educational goals, in the preservation of customs, traditions, language (native tongue is called mother tongue not without reason), costumes and in passing them on to the younger generation.The solidarity of the Chuvash family, the national model of the family, admiration of parents and elders, and working traditions allow to involve children in the common problems and concerns of the whole family from an early age. The Chuvash child prepares himself for a hard life from the early years by the example of his parents.Even today, for the sake of their children's future, the Chuvash people are ready to make sacrifices; they sincerely protect their children from all kinds of inconveniences and deprivations, sometimes overprotecting them. Extreme care for children "Epir kurnine achasen kurmalla an pultăr" (What we had to endure, may our children not get it) sometimes hurt. However, adherence to family values, traditions, worldviews of Chuvash people most often allow them to find a way out of any difficult situation, to find their place in life. The Chuvash attitude to the role of father and mother in raising children is quite clear: "Chun parakan atte-anne

This work is devoted to the study of the educational potential of the Chuvash traditional written culture. The main aspect on which the conclusions of the study are based is ethnopedagogical one. The authors study the cult images of the ancient Turkic era in their application to the verbal culture of the Chuvash people and the possibility of using archetypal representations in pedagogical practice. Samples of Turkic peoples" oral folk literature, mainly of the Chuvashes, as well as texts written in the Orkhon-Yenisei runic tradition were used as the research material. The authors turn to methods of comparative analysis of the studied material. The worship of the sky and the female deity is quite well known in ancient Turkic culture. Traces of respect for them are found even in runic monuments. Their direct analogs are found in Chuvash legends, fairy tales and songs. The mention of the goddess Ama "mother" is most often found in prayers. Her image of the Chuvash was also compared to the image of fire, naming the goddess Vut ama "Fire mother". The Chuvash people also preserved the veneration of land and water, which is observed in mythology, religious rites and cultic literature. These images are one of the central elements in the value picture of the Chuvash people"s world. They are used in the system of preschool and primary education for teaching and educational purposes. From this work authors" point of view, mythological representations are essentially an ancient layer that unites the Chuvash with other Turks and at the same time gives an original sound to modern Chuvash culture. The transformation of the ancient Turkic worldview into artistic images should be considered as a deep specificity that emphasizes the unique features of the Chuvash ethnos. Thus, especially revered phenomena among the ancient Turks are the sky and the female deity. Their veneration was clothed in expressive forms. With the passage of time, poetic images and traditions were woven into religious rituals and oral literature of the Chuvash, and then passed into the artistic elements of modern Chuvash literature.

In modern education, methods of an integrated approach to learning are actively used. When studying literature, knowledge from the field of related sciences is acceptable: folklore, mythology, history, psychology, social science. This makes it possible to expand students' knowledge about the art world of a work, the national picture of the world of an ethnos, and socio-historical reality. The purpose of this work is to outline the role of the poem by N. Izhendey "The Voice of the Unborn Child" in the moral and aesthetic education of the younger generation, since the poem is included in the regional component of the school curriculum.