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The article considers the problem of the development of public policy priorities in the northern territories through the example of the solution of transport problem. According to the studies, it is concluded that, when planning the development of the transport infrastructure, it is necessary to take into account specific environmental factors and restrictions that are typical of northern cities, which are caused by environmental conditions with low selfrestoration potential. This specificity makes it impossible to mechanically transfer the advanced foreign experience of countries with a warmer climate to solve this problem. The study conducted sociological surveys among vehicle owners in order to find out whether motorists are aware of the degree of environmental danger and whether they are ready to participate in the solution of environmental problems of the coexistence of vehicles and urban areas. The results of the surveys showed that the vast majority of motorists are aware of the environmental danger to the urban environment from increasing motorization. They express their readiness to obtain and put into practice the necessary knowledge to improve the environmental situation.