In this paper we are talking about the fact that marketing and publicity specialists have become aware of the limitations of traditional market research methods for decades, but only in recent years science has allowed the development of a more effective mechanism by which consumers' thoughts can be deciphered: neuromarketing. This term refers to the use of techniques developed by cognitive neuroscience and psychology specialists to analyze and understand people's reactions to products and promotions, which allows refining marketing efforts to make them more effective. In the article we are talking about the tools used for this purpose, which include magnetic resonance imaging (MRI), brain scanners that identify brain parts that react to different stimuli, and electroencephalography (EEG), devices that measure electrical activity in the brain. By tracking brain reactions to different stimuli, researchers can discover the marketing mechanisms that are most likely to lead to the desired outcome: selling the product. For this, in parallel with the EEG measurements, an eye-tracking device is used, which allows the exact identification of the stimulus that produces the reaction from that moment. Also, some neuromarketing companies also use GSR (galvanic skin response) sensors to measure the electrical conductivity of the skin, which is another element that provides information about the consumer's response to various commercial messages. The purpose of our article is to show the role played by neuromarketing in the correct understanding of consumer needs, words and emotions.

Nowadays, firms have to face challenging economical cirses, like the one caused by the COVID-19 pandemic, where volatility, uncertainty, complexity, and ambiguity are manifested. Strategic management is seen as one of the key approaches that firms can choose to implement sustainable smart working (on the support of Internet of Things and smart technologies) and to face global competition. In this article, as a response to the current crisis, we study the influence of Smart Working on Eco-innovation within EU 28 countries. Specifically, we evaluate the relationship between Eco-innovation index for EU 28 countries and Smart Working, by using a clustering analysis. The results show that the increased labor productivity and employees’ eco-innovation are associated, to a higher extent, with the companies agreeing to a flexible and comfortable environment. These companies agree with the introduction of special programs such as working from home. We also prove that Smart Working is implemented by innovative leaders gaining economic sustainability. This study also provides several theoretical and practical contributions. We provide (i) an overview of sustainable management, including the diverse theoretical and methodological perspectives; and (ii) the recommendation of an innovation model through the bilateral collaboration for the constructs of performant sustainable strategies.

Through its whole set of activities related to the invention, development, production and use of biological products and processes, bio-economy contributes significantly to the economy and to the progress of society by improving the sustainability of health, nutrition, energy efficiency, industry, environmental protection and human well-being in general. In this study, by creating an overview of the efficiency of renewable energy sources, in the context of sustainable resource management for preserving a healthy, diverse and resilient ecosystem, the research aimed to show the unused renewable energy sources at maximum potential in Romania, what are the reasons for their non-use, what are the opportunities and what are the solutions that can be adopted for the exploitation of these types of renewable energy sources in Romania. In the European Union, geothermal energy has already been well exploited and, in the future, will no longer make a significant contribution to increasing the productivity of renewable energies. Eurostat data was collected and processed using a linear regression model on the primary production of renewable energy in Romania and the rest of the European states for a period of 11 years (2005-2016); at the same time, statistical forecasts were made for the years 2017 and 2018 and was pursued to what extent social responsibility activities of companies is in line with the principles of bio-economy. In Romania, there is a very high potential for both geothermal energy that is insufficiently exploited to date and for the transformation of municipal waste into energy. It also explores the possibility of using intelligent information systems to optimize the exploitation of renewable energy sources. An important role in this effort is made by companies that, by adopting a Social Responsibility Code (CRS), can bring not only benefits, but also create a positive image with favorable consequences for all parties involved.

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