The growing use of tablet-based applications in education increases the importance of testing them in an effective way. Eye tracking devices can now be used to serve this purpose, but these evaluations require valid ecological testing contexts that can affect data quality and validity. The focus of this paper is to propose setup guidelines that will maximize data quality and validity by optimizing the trade-off between steadiness of the visual attention data and natural interaction of the child with a digital educational product. The guidelines are based on three different eye tracking educational studies conducted with children participants.

The researchers analyzed numerous publications on the digitalization of education in the context of globalization. The authors thereby identified the most relevant areas related to the introduction of digital technologies and digital tools into the educational process. These included the creation of a virtual (digital) educational environment, transition to online learning, and learning in a mixed format. In all observed aspects, the impact of globalization processes on the problem field of education, including the higher education system, was noticeable. This impact can be viewed both from the positive side and from the point of view of social risks of transforming higher education institutions under the influence of digitalization, and expressing situations of uncertainty in changing the configuration of relations between the subjects of the new educational reality. The purpose of this research was to study the processes of transformation of higher education institutions in expanding digitalization in the context of globalization. Data were collected through a quantitative questionnaire and observations. Under the influence of globalization, the role of the teacher and student is changing, and the field of digitalization in the management and technological spheres is expanding. Digitalization expands the possibilities of flexibility in education, promotes openness, increases student involvement in the learning process, improves the interaction of universities, and increases the speed of innovation. However, it is necessary to calculate the possible negative consequences of this transformation. Keywords: digitalization, online education, virtual educational environment

Aim. The presented study aims to examine the market for convention, exhibition, and event services in large cities (through the example of St. Petersburg).Tasks. The authors analyze the current state of the market for convention, exhibition, and event services with allowance for the restrictions caused by the COVID-19 pandemic, describe the role of convention, exhibition, and event activities as a driving force for the development of large cities, and propose ways to restore the convention, exhibition, and event industry in the post-pandemic period.Methods. This study uses the methods of systematization, logical, content, and statistical analysis to examine the structural elements of the system “convention and exhibition activities — metropolis”.Results. The essential characteristics of convention and exhibition activities and specific features of functioning of the market for convention, exhibition and event services in the context of the COVID-19 pandemic are determined. Development trends and directions of market transformations in the post pandemic period are identified, and proposals for expanding the effects of online formats in the event industry are formulated.Conclusions. The study shows the importance of the convention, exhibition, and event industry as a factor in generating business tourist flows to a destination, as a driving force for the development of a metropolis, as a factor in differentiating tourism and related services, and as a basis for attracting investment and implementing major infrastructure projects in a region hosting major business events. Regarding the development of online formats, the advisability of creating specialized marketplaces in the field of convention, exhibition, and event services is shown.

The systematic modernization of the national economy carried out in the last 20-25 years has contributed to the formation of new socio-economic conditions in which the main criterion for the economic development of the country is the high quality of life of the population. It is the quality of life that reflects the efficiency of work in society, serves as a source of national wealth, and is a factor in overcoming social and economic crises. The current state of the quality of life of the population needs a significant adjustment since the destructive consequences of the reforms carried out in the early 90s contributed not only to a significant differentiation of the population, a decrease in the quality of life of a significant proportion of the country's residents but also to the emergence of such a category as poverty. The problem is further complicated by the fact that the social and territorial differentiation of the population has been increasing in recent years. Effective quality of life monitoring system is required to identify these problems promptly.

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