Introduction. Transformational processes in Ukraine lead to increased public demand for the spread of innovative technologies of social and cultural activity. The measuring of the effects of social and cultural activity is a necessary element of many social and cultural technologies. Formation of the competence to measure social and cultural effects of managers of social and cultural activities requires careful theoretical, methodological and methodical substantiation. Purpose and methods. The purpose of the article is to substantiate the theoretical and methodological components of the educational technology of formation the competence to measure of social and cultural effects in system of abilities of future managers of social and cultural activity. In the course of the research a set of fundamental ideas of the activity approach, general systems theory, structural analysis, social, economic and psychological determinism, as well as methods of pedagogical observation, student testing, interviewing and interrogatory, text analysis of student projects were applied. Results. The expediency of profound formation of competence to measure of social and cultural effects in the professional training of managers of social and cultural activity is revealed. The content of social and cultural influence that makes a shift in the life activity of the individual and the society is shown. The concept of social and cultural effects, which exists as a scientific term and is accessible for scientific measurement, has been clarified. Conclusions and discussion. The scientific novelty of the obtained results is the confirmed expediency of pre-emptive mastery of theoretical approaches to measuring social and cultural effects and supplementing the theory of social and cultural activity with new theoretical definitions of the concepts of "social and cultural influence", "social and cultural effect" and "measurement of social and cultural effects". The practical significance of the obtained results is reflected in their direct use in the process of training of managers of social and cultural activities. Keywords: professional training of managers of socio-cultural activity, sociocultural influences, socio-cultural effects, measurement of socio-cultural effects, the competence to measure of socio-cultural effects.