Management sociology poses the problem of the quantitative interpretation of qualitative research. The article deals with the corpus-based method, which can be considered as one of the solution tools. Based on 'grounded theory' methodology (Strauss & Corbin, n. d.) and partly debating with conceptual analysis (Sartory & Goertz, n. d.), we propose to elaborate a definition of the concept using quantitative research. The authors identified useful areas of corpus linguistics in the analysis of social and management phenomena and distinguished between corpus linguistics and sociological content analysis methods:-Direct appeal to the everyday use of the language increases the objectivity of the research; -A corpus provides a large quantity of representative data; -The possibility of diachronic and synchronic comparative studies; -The method itself is not time-consuming and expensive.We chose the category 'altruism' as an example to demonstrate the possibilities of the method. The analysis shows features in the representation of altruism in Russian that the field of management sociology needs to address for the preparation of questionnaires, interview guides and transcript analysis.

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Public servants are important actors in the system of public goods delivery. Performance measuring governance in terms of the modern state is centres on establishing the contentment of the customers purchasing these goods. This means the public servants need special professional skills to fulfilling civil clients' needs. We would like to identify the degree of personal support for this conception. The research was carried out in December 2014 in the Republic of Sakha (Yakutia), Russia. The method adopted was a questionnaire; data processing was carried out using SPSS. The results of the research show that public servants are still guided by old skills and requirements. However, staff at the age of 30 years (35%) more frequently choose the satisfaction of client needs as the main goals of authorities. This gives us hope that the professional skills of public servants will change in line with new requirements.