This article explores the essence of the concept of economic security and factors influencing the formation of economic and financial security of economic entities operating in rural areas within the framework of the system of consumer cooperation. The results of the correlation analysis of cooperative organizations show that such factors as integration, competitiveness, marketing, investment, diversification significantly affect the formation and preservation of the security of the business entity both financial and economic. During the research, the main directions of ensuring the reserve of economic strength of economic entities were determined, such as a systematic and consistent approach to the production and marketing of products (analysis and planning of markets, consumers, competitors, products). The systematic and consistent organization of the sales policy contributes to the quality of the needs of buyers, the timely introduction of changes in the sales procedure and the rational use of financial resources; improving the investment policy of the business entity, aimed at more effective development of local and regional markets; rational interaction (integration) by rural economic entities (personal subsidiary and farm farms, agricultural cooperatives); effective use of the competitive advantages of consumer societies (own material and technical base and trading enterprises, diversification of activities, stable ties with raw materials suppliers).

Financial stability, on the one hand, is a criterion of the financial position of the organization at the moment, and on the other hand, it allows you to assess the prospects for business development, its stability in the future. It is also the main indicator of the effectiveness of financial and economic activities, the implementation of management decisions. The sequence of economic and statistical analysis of financial stability should be built in such a way that users can get an objective impression of the prospects for the development of the organization, take measures to strengthen financial stability, adjust its level, assess the risks of investing in the enterprise and its lending. The article considers and summarizes the methods and approaches used in the process of conducting an economic and statistical analysis of the stability of the financial situation of an economic entity. The sequence of the analysis of financial stability indicators is given, their interrelation and the effectiveness of economic and statistical analysis are revealed.