Studies on the establishment of international joint ventures (IJVs) in open-oriented markets as a vehicle for knowledge acquisition have been increasing of late. Drawing on the transaction cost economics theory and the knowledge-based view, the chapter examines the impact of absorptive capacity, transfer mechanisms, knowledge management practices, and environmental uncertainty on knowledge acquisition of IJVs from foreign partners. Further, the author examines IJV innovativeness as a consequence of knowledge acquisition. The author tested the model with data from 122 IJVs in Algeria. By analyzing the data using SPSSv25 and smart PLS 3.0, the findings show that absorptive capacity and transfer mechanisms are positively and significantly related to knowledge acquisition of the IJVs. However, knowledge management practices and environmental uncertainty are not significant. In addition, the relationship between IJV knowledge acquisition and innovativeness is significant.

Understanding and recognising environmentally-friendly behaviour are vital in achieving the Sustainability Development Goals and driving the economy for countries and producers of environmentally-friendly goods. Nevertheless, various stakeholders have expressed concern about the existing green gap, which greatly hinders their marketing efforts. This situation persists as mainstream research investigates people’s purchasing intentions, under the notion that the intention to perform a specific behaviour would generally predict the actual behaviour. The key argument of this study is that examining the actual consumption behaviour of organic foods is the ideal approach towards investigating purchase intention drivers as a proxy for consumption. In response to the green gap, the theory of planned behaviour is expanded by including the dimension of temporal orientation, i.e., a future orientation that has an influential but unrecognised effect on many human behaviours. In contrast to the prevalent operationalisation of attitude, the term is defined as a product-specific attitude which is markedly dissimilar to the environmental attitude in its orientations. The Partial Least Squares Structural Equation Modeling technique was used to analyse the research model. The findings indicate that while product-specific attitudes and perceived availability positively affect organic food consumption, subjective norms do not. Additionally, the data implies that product-specific attitudes are stronger when future orientation is high.

Over the last decades, many researchers made critical literature reviews and meta-analyses related to technology/knowledge transfer and acquisition majors in different contexts. Due to the paucity of research, this study offers a critical literature review (CLR) on international joint ventures’ knowledge acquisition from foreign partners. This study aims to provide a complete analysis of 23 (out of 93) research publications published in reputable journals and conference proceedings between 1996 and 2020. This review research may be considered a vital resource for academics as it fills in some informational gaps, particularly from an international joint venture perspective. In addition, this paper has presented all previous studies by identifying the main critical factors for knowledge acquisition, namely, the determinants, outcomes, moderator, mediator, and context. The paper provides recommendations for future studies.