This study presents the construct-related evidence of the Teachers' Sense of Efficacy Scale (TSES) developed by Tschannen-Moran and Woolfolk Hoy (2001) for in-service teachers in the Malaysian context. The under-researched validation of the TSES in the local context warranted an investigation into unrevealing the scale's psychometric properties. Thus, this cross-sectional study sought to determine the factor structure of the scale where factor loadings of each efficacy source contribution were determined. The 24-item scale, which drew on its sources from student engagement, instructional strategies, and, classroom management was explored through a confirmatory factor analysis method. The analysis demonstrated that a 9-item scale of the three-factor structure model well fitted the data of the local setting. The study recommends improvement on the items so that they could better represent the underlying constructs to match the culture within a different educational setting. This implicates the use of the scale in measuring teacher efficacy for in-service teachers in Malaysia as it was empirically proven to have factor stability.

The evolution in advertising has shifted the reliance of advertisers from printed materials to video advertisements. Globally, various industries especially the cinema industry, have adopted this form of advertising to meet their marketing goals. Yet, video advertisements are still considered ineffective. Thus, the study set out to find out the perceptions of the cinema viewers on visual communication elements in cinema video advertisements, analyse the effectiveness of the cinema video and determine the mean differences in the effectiveness of the elements in video advertisements across gender, education level and age. It is a cross-sectional survey study using the causal-comparative approach. 240 Universiti Teknologi MARA (UiTM) Shah Alam and Management and Science University (MSU) students participated in the study. TGV Cinemas and Golden Screen Cinemas were selected as the sampled video advertisements. The questionnaire used was adapted from [2], [3] and [33]. It was revealed that the image and video shots were positively perceived as the most effective communication elements in delivering the messages compared to other visual communication elements and the cinema video advertisements were comprehensible, yet they were not highly effective as an advertising platform since the advertising objectives were not achieved. In addition, the analysis of the demographic factors showed that there were significant mean differences between the four visual communication elements and age groups. Thus, the study suggests advertisers incorporate more creativity in producing interactive and immersive video advertisements to optimise the effectiveness of their advertisements.

The purpose of this paper is to analyse English language speaking anxiety, self-confidence, and perceived ability in English oral communication among Science and Technology undergraduate students. It also aims to identify any significant differences in these constructs based on selected students’ demographic variables. The study employed the survey method with a 41-item questionnaire administered to a voluntary response sample of three hundred 3rd and 4th-year science and technology undergraduates from three Malaysian public universities. The Polytomous Rasch model was used to analyse the data. The analysis showed that the participants experienced English speaking anxiety, low confidence, and high perceived ability in English oral communication. There were significant mean differences in English speaking anxiety across the type of university as well as in confidence and perceived ability based on academic program. The participants were more confident and could perform better in familiar situations and communicate on familiar topics to familiar audiences. The findings suggest that the participants need more training on English oral communication. More authentic situations are also needed for them to practise and improve their proficiency levels. Other suggestions include providing lecturers with training modules, re-assessing the current language policies, and implementing certain programmes at the tertiary education level. Language programmes could be directed towards more social situations to enable undergraduates to make English a social practice, lower English speaking anxiety, and boost confidence.