We explore immigrant entrepreneurship using structuration theory to understand how migrant-led venture creation conducts socially-intersective market activity in the host country of high economic inequality and social exclusion. Applying Gidden's structuration theory to immigrant entrepreneurship (1994), we unravel the co-evolutionary process of both the entrepreneurial agent and the social structure of the host country via three phases of venture creation. We collected and examined original and longitudinal empirical data of eight South African-based immigrant entrepreneurs using a process-oriented theory-building approach. Our findings unveil a process by which home and host institutions shape immigrant entrepreneurial agency to identify non-ethnic business opportunities and to form relationships across diverse actors that counter existing norms of intergroup segregation and hostility. The process illustrates how an immigrant's social orientation to his/her host country's structure changes over time, and symbiotically, how the immigrant entrepreneur's actions -which break socially constructed boundaries -also change the social structure.

This qualitative study focuses on the factors that motivate grassroots ecopreneurship at the base of the pyramid (BoP). Our study is anchored by the research question, “How are grassroots ecopreneurs at the BoP of Kenya motivated?” The participants were mainly drawn from beneficiaries of a multinational Non-Governmental Organization. Using a grounded theory approach, we conducted 12 qualitative case studies, 10 focus groups and 2 interviews, recording 61 participants. We triangulated data sources through data collected from primary and secondary sources, such as archival documents and archival interviews. Extant research suggests that grassroots ecopreneurs (GEs) at the BoP primarily engage in necessity-driven ventures. However, this study demonstrates that GEs’ motives to launch new ventures appear to be multifaceted and simultaneous (not linear or sequential). We also observed an interlinkage of environmental and economic motives in GEs who diversified their investments into related and unrelated areas. Our findings also indicate that GEs at the BoP developed socio-ethical motives-the GEs’ concerns toward other members of the community-and a desire to create social value beyond private value. All these motives contributed to the GEs establishing and sustaining viable businesses.

Research SummaryWe study how environmental enablers, specifically disruptive ecological shifts, and subsequent regulatory activity, led to the formation of a local ecopreneur ecosystem in Kenya and how this process was facilitated by the brokerage role of an international NGO. Drawing from the entrepreneurial ecosystem literature, and using a strategic network perspective to conceptually map salient interorganizational ties, multilevel engagement, and resource generation, we utilize qualitative grounded theory analysis to argue that environmental changes have catalyzed the regulatory change towards the formation of an entrepreneurial ecosystem for low‐resourced ecopreneurs. This process is facilitated through ecosystem brokering through an anchor tenant that accelerates knowledge, resources, and viable exchanges to advance venture sustainability.Managerial SummaryOur study unpacks how regulatory responses to environmental shifts enable the systemic development of venture creation. We explore how environmental changes, first in the natural environment, and subsequently, the regulatory environment—influence ecosystem emergence for entrepreneurial activity. We present three dimensions of regulatory enablement that shift conditions to favor venture building. Problem framing by the regulatory sector signals potential opportunities for entrepreneurs for value creation. Prioritization of this problem, emphasized in the government's regulation, sets new agendas and implies that new rules and resources would be allocated towards such opportunities. New rules also reconfigure boundaries to invite new actors and interactions into the discourse on environmental preservation in Kenya.

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