In the wake of the COVID-19 pandemic, the information stream has overflowed with accurate information, misinformation, and constantly changing guidelines. There is a great need for guidance on the identification of trustworthy health information, and official channels are struggling to keep pace with this infodemic. Consequently, a Facebook group was created where volunteer medical physicians would answer laypeople’s questions about the 2019 novel coronavirus. There is not much precedence in health care professional–driven Facebook groups, and the framework was thus developed continuously. We ended up with an approach without room for debate, which fostered a sense of calmness, trust, and safety among the questioners. Substantial moderator effort was needed to ensure high quality and consistency through collaboration among the presently >200 physicians participating in this group. At the time of writing, the group provides a much-needed service to >58,000 people in Denmark during this crisis.

UNSTRUCTURED In the wake of COVID-19, the information stream has overflowed with a mixture of valid knowledge, misinformation and constantly changing guidelines. The need for help in navigating what is trustworthy health information is great and the official channels are struggling to keep up. As a consequence we created a Facebook group where volunteer doctors would answer questions from laymen about the novel coronavirus. There is not much precedence in healthcare professional driven Facebook groups and the framework was thus invented on the go. We ended up with an approach without room for debate to keep the group calm, trustworthy and safe to enter for the inquirers. Substantial moderator effort was needed to ensure high quality and consistency through collaboration between the more than hundred doctors participating. In the end we were able to provide a much needed service to more than 34.000 people in Denmark in time of crisis.