In this study, the structural and environmental factors affecting the sales price of the apartments in Ordu City Center and how these factors affect the sales prices were investigated using the semilogarithmic hedonic pricing model. In the study, using the data obtained from 80 real estate offices, a total of 537 apartments from 22 different neighborhoods were examined. As a result of the multivariate regression analysis performed in the 95% confidence interval, 5 of the 16 independent variables included in the model were found to be statistically significant at the level of p<0.001 and 4 at the level of p<0.05. While 8 of the 9 variables found significant affect the apartment prices positively, only one affected negatively. Among the most important variables that positively affect apartment prices; Net size of the apartment, heating system, proximity to the sea and the park view of the apartment can be counted. The age of the building where the apartment is located is found to be a significant variable that negatively affects the apartment price.