Background and aims: Few studies about compulsive buying consider the economic framing situation. This study is concerned with the impact of different economic environments - the crisis in Greece vs. the boom in Turkey - on compulsive buying tendencies of students, while taking the role of gender and available money into account. Methods: Compulsive buying was measured by a Greek and Turkish translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhorn, 2005) in Greece and Turkey, which enabled an identification of compulsive and compensatory buyers. The questionnaires were administered to 119 Turkish and 123 Greek students (n = 242) enrolled in several universities in Athens and Istanbul. The data collection was conducted in a controlled and standardized way, namely in group-sessions lasting about 5 minutes, which were conducted and supervised by co-workers of the involved universities. Results: The results have shown that the percentage of compensatory buyers, but not compulsive buyers, within the Greek students sample was significantly smaller than within the Turkish student sample. Further as assumed the moderation of the economic situation could be confirmed: More available money only has a facilitating effect on compulsive buying tendencies under a positive economic environment. Conclusions: Anticipations about the financial situation and the general economic climate are more relevant for compulsive buying tendencies than one’s actual available money. Compensatory, but not compulsive buying was significantly smaller under crisis.

Traditional marketing strategies are now no longer seen as effective in communicating with today's sophisticated groups. Today, companies employ knowledge from disciplines other than marketingsuch as psychology, neuroscience, and linguistics-when communicating with their target audience. In this study, the content analysis method is used to analyse Effie Turkey gold award-winning advertisements in order to determine the storytelling elements used in advertisements. In order to show the increasing use of storytelling elements in advertisements, the 2011-2013 and 2017-2018 award winning advertisements are studied. The analysis reveals that seven basic plots are used extensively in advertisements to create empathy. We also analysed the archetypes used in the advertisements, and found that the caregiver type is the most commonly used archetype, followed by Jung's explorer type. According to the findings of this study, among all aspects of language syntactic structure seems to play the most important role.

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The purpose of this study is to identify key factors related to network capabilities that enhance the performance of Chinese, Turkish and German firms. Chinese (n = 107), Turkish (n = 129) and German (n = 109) MBA-students completed a questionnaire, based on an earlier version developed by Kenny [2009], which included questions on the respective firm, its performance and network capabilities. The predictors of firm performance varied by country: in China "information sharing" and "trust" were important, in Turkey "network coordination" and in Germany "human capital resources. " In addition, each country had its own specific drivers of firm performance. The findings of this paper should enhance understanding of the cross-cultural differences and assist managers when planning to join foreign corporations.

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