A vibrant debate about the role and participation of museums in urbanisation, industrialisation, human rights protection, technological progress, climate change and other global challenges has persisted in the field of museums ever since the boom of theoretical museology, which coincided with the development of the sustainable development concept. However, often culture is considered a part of social sustainability pillar, covering manifestations such as equity, participation, social justice etc. (Murphy, 2012; Vallace et al., 2011; Cuthill, 2010) or ignoring cultural aspects altogether (Chiu, 2004). Many voices have called to promote culture as the fourth pillar of sustainable development as a necessary foundation, condition or groundwork through which understandings of social, economic, and environmental sustainability may appear (Soini & Birkeland, 2014; Hawkes, 2001). Although the potential of cultural heritage institutions such as museums towards sustainable development is outlined in relevant literature, there has been no radical shift in museum practice (Ross, 2004; Simon, 2010; Nomikou, 2015). The paper aims to propose the first-ever critical review of sustainable development priorities in Latvia’s most popular museums with a view to finding out their strategic priorities and using these findings to identify today’s specific thematic development lines relevant to the museum sector within the sustainable development framework and to apply this bottom-up principle to propose potential ways to improve the general goal of Latvia’s museum accreditation system – that of promoting sustainable museum practices – with specific pointers and thematic building blocks for the broad umbrella concept of sustainable development. Research objectives include (1) conducting a critical review of relevant literature to identify the role of cultural heritage within the evolution of the sustainable development concept (2) identifying the themes of sustainable development that have been communicated as strategic priorities to stakeholders by the country’s nine most visited museums and (3) using research findings to illuminate and pinpoint a specific array of themes pursuant to the general goal of Latvia’s museum accreditation system – that of promoting sustainable museum practices – for the system to serve as a more comprehensive and targeted tool for fostering sustainabledevelopment in the heritage sector and beyond. Qualitative content analysis has been chosen to analyse museum development strategies and their collection, research, and communication policies, that is, the museum strategic documents to be submitted by the museums seeking to receive state recognition. The study covers Latvia’s nine most popular museums, whose joint annual share of visits amounts to 50% of the country’s total rate (Latvian Academy of Culture, 2018). The study reveals substantial diversity in how Latvia’s most popular museums approach sustainable development goals while also exposing a few significant downsides. According to the findings, museum priorities include (1) heritage preservation, efforts to strengthen national identity, and information and communication technology sustainability in the context of cultural sustainability, (2) financial sustainability as well as tourism- multiplication and image-building in the context of economic sustainability, (3) eco-cultural resilience and improvements in the infrastructure for better energy efficiency as well as a degree of progress towards more sustainable transportation solutions in the context of environmental sustainability and (4) physical, intellectual, socio-economic and emotional accessibility and a focus on boosting social capital in the context of social sustainability. Adjustment of accreditation requirements to meet the sustainable development priorities, at least identified within the study, should, in the long run, raise awareness within the field, enable museums to target their efforts at addressing their downsides and finding possibilities for growth in the context of sustainable development as well as foster sustainable development in the larger field of cultural heritage sites and institutions, which, unlike its kindred sector of museums, exists outside the scope of restrictions associated with accreditation. Such adjustments will help achieve a broader input from the heritage sector towards sustainable development goals.

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In the aftermath of several decades of neoliberalism in Eastern Europe, the social fabric of post-socialist societies is frayed. In this context, nationalist cultural policies and everyday displays of national belonging have emerged as key instruments of social solidarity. There has recently been a drive of state initiatives in Latvia in the field of cultural policy aimed at strengthening national identity. In this paper, we focus our attention on one particular cultural policy initiative, Latvian Films for Latvian Centenary. Drawing on qualitative interviews with 16 film directors who participated in the Centenary film programme, the paper explores how artists and cultural operators involved in this programme are mobilised as national(ist) subjects and how they see their work within such a framework. We argue that nationalist cultural policy can be successfully implemented because the artists, themselves formed as responsible political and moral subjects in the tradition of Latvian cultural nationalism, share a regard for culture and the arts as a resource for sustaining the political statehood and the national community. However, the artists also recognise the limitations of their work as a source of social cohesion and solidarity in a society that is ethnically divided.

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Abstract. Distribution of parties along ideological continuum historically has been the issue of governmental accountability, has served as a competition platform and communication code between political candidates and potential voters. Debate on the framework of the left-right continuum and its impact on voting behaviour are still ongoing in the Western countries, generally recognising the split as such, and rather debating its changing nature. The aim of the paper is to highlight the left-right continuum as a meaningful notion in the research of electoral behaviour both in Latvia and Estonia according to the thesis that voters in general tend to choose a party in elections which corresponds (or lies closest) to their selfplacement in the left-right continuum (Downs, 1957); and the Laponce's thesis concerning the left-right continuum as the "political Esperanto" -a language allowing parties and voters to understand each other (Laponce, 1981). Results of this research show that although the opinion of the parties themselves and experts concerning placement of the parties along the left-right scale coincides, the left-right continuum does not serve as the "political Esperanto" between the parties and voters. Still the idea of voting for the party, which is closest to one's own opinion, is particularly well pronounced in Latvia. Key words: voting, election choice, left-right continuum, Latvia, EstoniaOne of the most significant processes of political involvement in the model of representative democracy is selection of the state political elite and delegation of power to the state administration authorities. Ideological continuum of the party system can be regarded as framework of competition and one of the main angles of different policy development initiatives. It also serves as a tool for determining voters' behaviour at ballot boxes; because the left-right scale historically has quite often stood for representation of interests of different groups or identified a spectrum of different ethnic, cultural, economic and social issues (