Doing gender is a popular concept in studies on work and organizations that is used to show how gender is constructed through interactions in organizations. Recently researchers have also started looking at how gender can be undone. This article elucidates two understandings of doing gender based on ethnomethodological and poststructural and discursive approaches and shows how these theoretical approaches lead to diverging ways of undoing gender. These two approaches are critically explored by drawing on qualitative research with information communication technology workers. The article thereby examines how gender might be undone within both ethnomethodological and poststructural and discursive traditions. It makes a contribution towards understanding (un)doing gender approaches at work by highlighting the implications for research on gender, work and organization.

Postfeminism remains a relatively unexplored concept for scholars in the area of gender and organizations. In this article we first provide theoretical perspectives on postfeminism and elaborate a critical approach to it. Postfeminism is seen as a concept, rather than an identification, that can assist in understanding the patterning of gender in the modern workplace. The second part of the article illustrates different discursive moves that we observed in our own research exploring how sexism is repudiated and how gender fatigue is enacted. This meta‐theme is supported by four discursive moves: first, gender inequalities are routinely allocated to the past or, secondly, to other countries or contexts; third, women are seen as the advantaged sex; and fourth, the status quo is accepted as just how workplaces are. The article thereby makes a contribution to understanding the patterning of a postfeminist sensibility both theoretically and empirically in the work context.

Abstract

‘Doing gender’ is a much used term in research on gender, work and organizations. However, translating theoretical insight into empirical research is often a challenging endeavour. A lack of clarity with regard to the conceptualization and operationalization of key terms in turn often limits the theoretical and empirical purchase of a concept. The aim of this article is therefore to provide a systematization of empirical approaches to ‘doing gender’. This systematization leads to a topology of five themes that is derived from empirical research in the field. The five themes identified are structures, hierarchies, identity, flexibility and context specificity, and gradual relevance/subversion. Each theme explores a different facet of ‘doing gender’. This topology helps empirical researchers to be more specific about which aspects of ‘doing gender’ they are referring to. This in turn can help to unfold the theoretical potential of the concept of ‘doing gender’.

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