Buildings with indoor swimming pools are recognized as very high-energy consumers and present a great potential for electrical and thermal energy savings. A BEMS (building energy management system) could be conceived in order to optimize the building energy demand and with smart grid interaction. This paper presents the condition and potential contract-based demand side response in indoor swimming pools context. The BEMS designed by the authors implements control strategies for HVAC (heating, ventilation and air conditioning) and pumping system in order to reduce the electricity demand during peak hours or in response to an emergency signal from the system operator in critical times. The control strategies for HVAC was carried out by Building Thermal Simulation and the used of a theoretical formula for pumping system, strategies can carry out a significant reduction in power demand both in HVAC and pumping systems.