No abstract

A conceptual framework is presented that incorporates three constructs highly relevant to consumer behavior-innovativeness, novelty seeking, and consumer creativity. A fourth construct, role accumulation, is also discussed. A model of the relational linkages among these constructs is developed, together with their definitions and a methodology to develop operational measures. Research implications and applications of this conceptual framework are discussed.

This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications of the latter approach, and behavioral propositions in four substantive areas relevant to hedonic consumption—mental constructs, product classes, product usage and individual differences. Conclusions concern the usefulness of the hedonic perspective in supplementing and extending marketing research on consumer behavior.

No abstract

This article reviews and integrates recent theories of addiction drawn from a diverse set of disciplines-consumer behavior, medicine, sociology, psychiatry, and psychology-to provide a comprehensive framework for understanding the etiology of addiction and other compulsive consumer behaviors. Interpretive material from personal interviews with addicted and nonaddicted drug users is then used to illustrate the consciousness of addictive consumption. Two a priori themes-serial/simultaneous addictions and personal crises/role transitions-and five emergent themesrelapse, deception, dysfunctional families, suicide, and boundaries-are discussed. *Elizabeth C. Hirschman is professor of marketing at Rutgers University, New Brunswick, NJ 08903. She wishes to acknowledge the very constructive inputs to this research provided by the editor, the reviewers, Ron Hill, Steve Gould, and Ted Smith. She also wishes to thank the anonymous informants whose knowledge of addiction and willingness to share it made this article possible.