The concept of disruptive innovation has gained considerable currency among practitioners despite widespread misunderstanding of its core principles. Similarly, foundational research on disruption has elicited frequent citation and vibrant debate in academic circles, but subsequent empirical research has rarely engaged with its key theoretical arguments. This inconsistent reception warrants a thoughtful evaluation of research on disruptive innovation within management and strategy. We trace the theory's intellectual history, noting how its core principles have been clarified by anomaly-seeking research. We also trace the theory's evolution from a technology-change framework-essentially descriptive and relatively limited in scope-to a more broadly explanatory causal theory of innovation and competitive response. This assessment reveals that our understanding of the phenomenon of disruption has changed as the theory has developed. To reinvigorate academic interest in disruptive innovation, we propose several underexplored topics-response strategies, performance trajectories, and innovation metrics-to guide future research.

The concept of disruptive innovation has gained currency among managers even while core concepts remain misunderstood. Likewise, foundational research on disruption has produced extensive citations and provoked vibrant debates, but empirical research in management has not kept pace. Such inconsistencies warrant deeper reflection and provide the impetus for evaluating research on disruptive innovation in management and strategy. We trace disruptive innovation theory's intellectual history, noting both how core principles have crystallized through a process of anomaly-seeking research and how it has evolved from a technology change framework to a more expansive, causal theory of innovation and competitive response. The assessment reveals that while the phenomenon of disruption has not changed, our understanding has as the theory developed and was refined. Finally, to reinvigorate academic interest in disruptive innovation, we propose several new topic areas-performance trajectories, response strategies and hybrids, platform businesses, and innovation metrics-to guide subsequent empirical work.

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