The body of sexual assault research historically focuses on survivors, specifically female survivors. Examining the beliefs of men who endorse sexually violent or coercive behavior fills an important gap in the literature. The current study surveyed 420 male participants on their endorsement of coercive dating tactics as provided in a best-selling men’s dating book, as well as endorsement of dating tactics generated from a sexual willingness framework. Overall, approximately 25% of male participants reported using or endorsing coercive sexual tactics. Several demographic factors and experiences related to higher endorsement of the coercive tactics, including past or present involvement in a fraternity, knowing a sexual assault perpetrator, affiliating with a religion, and frequent pornography viewing. The same individual factors related to endorsing the coercive tactics were associated with endorsing the willful tactics as well. Implications for greater representation in research for sexual minorities are discussed, as well as future direction for effective consent education.