A pilot study and two experiments investigated the influence of positive affect, induced in three differing ways, on the uniqueness of word associations. Persons in the positive-affect conditions gave more unusual first-associates to neutral words, according to the Palermo & Jenkins (1964) norms, than did subjects in the control conditions. In Study 3, where word type (positive, neutral, negative) was a second factor along with affect, in a between-subjects design, associates to positive words were also more unusual and diverse than were those to other words. These results were related to those of studies suggesting that positive affect may facilitate creative problem solving and to other work suggesting an impact of positive feelings on cognitive organization.

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From the 1970s through the present, semiotic anthropology has grown in importance but also has shifted its emphasis, in the process helping to push forward a more general change in the subfields of linguistic and sociocultural anthropology. This article explores that change from the vantage of each of these key subfields, arguing that core concepts of semiotic anthropology have permitted a new rapprochement between sociocultural and linguistic analyses—one which permits each to make better use of the insights of the other. It has also aided anthropologists in overcoming stale conceptual oppositions. Five specific points of contact are explored: (a) indexicality and social context; (b) metalinguistic structuring/linguistic ideology, pragmatics, and social interaction; (c) social power, history, and linguistic interaction; (d) agency, linguistic creativity, and “real time”; and (e) shifting sites, units of analysis, and methods.

l:zarus-Black, and Shepley On. The daunting task of transcription has been undertaken with energy and care by Diane Clay and Lpah Feldman at the ABE and by Z,ellah Coleman and her group. The project is funded by grants from the Spencer Foundation and from the American Bar Foundation. a 'James Boyd White (1990) uses essentially differences between his approach to language and upn here (see Mertz t99Z). this notion of "translation", though there are the anthropological linguistic approach drawn

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