Taking a historical context as a starting point, this chapter illuminates the historical relationship between Buddhism and economic engagements and shows how this relationship has played out in contemporary Asian and non-Asian contexts. With a focus on local practices and understandings of economic exchanges related to “Buddhism”—e.g. lay-monk exchange relations, monastic businesses, spiritual consumerism, and Buddhist branding—it illuminates the economic life of Buddhism and the diverse modalities of Buddhism and economic relations. Moreover, how Buddhists have positioned themselves in relation to a capitalistic market economy, both as a critique and as an engagement, is examined, as well as how marketing strategies have been utilized to secure the position of Buddhists in regional and global contexts. The intersection between Buddhism and the global market economy, the authors argue, reveals an important flashpoint through which one can gain a more complex understanding about contemporary formations of Buddhism, modernity, and globality.

In September 2016, the Himalayan Buddhist festival Naropa 2016 took place in the Northwest Himalayan region of Ladakh, India. This article analyzes the spectacular aesthetics of the Naro Gyen Druk ritual, the focus of Naropa 2016. Drawing on ethnographic documentation of this ritual, I consider the role of ritual aesthetics in provoking affective, emotional, and bodily experiences among participants and their felt connections to the 12th Gyalwang Drukpa, the charismatic leader of the Drukpa Kagyü organization. I introduce the term “connectionwork” to emphasize how Buddhist conceptualizations of connections, drelwa (‘brel ba), bring to light how ritual and performances of charisma either work or fail to work in establishing religious belonging among Himalayan and international participants. Connectionwork helps to emphasize not only the work to organize and orchestrate religious rituals with the intention to institute religious belonging, but also the agential role that participants play in charismatic ritual performances.

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During fieldwork in Ladakh in July–August 2018, three authors from Asian studies, anthropology, and religious studies backgrounds researched “multiple Buddhisms” in Ladakh, India. Two case studies are presented: a Buddhist monastery festival by the Drikung Kagyü Tibetan Buddhist sect, and a Theravada monastic complex, called Mahabodhi International Meditation Center (MIMC). Through the transnational contexts of both of these case studies, we argue that Buddhist leaders adapt their teachings to appeal to specific audiences with the underlying goal of preserving the tradition. The Buddhist monastery festival engages with both the scientific and the magical or mystical elements of Buddhism for two very different European audiences. At MIMC, a secular spirituality mixes with Buddhism for international tourists on a meditation retreat. Finally, at MIMC, Thai Buddhist monks learn how to fight the decline of Buddhism through missionizing Theravada Buddhism in this land dominated by Mahayana and Vajrayana Buddhism. Paying attention to this multiplicity—to “multiple Buddhisms”—we argue, makes space for the complicated, ambiguous, and at times contradictory manner in which Buddhism is positioned in regards to secularism and secularity.

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