Sustainability is the important issue for most of the organisation for reaping the benefit of triple bottom line and competitive advantage. Green human resource management is one of the ways to attain the sustainability which also helps in attracting and retaining the young talent towards the organisation. The purpose of the present research is to study the concept of Green HRM with various dimensions and to investigate the mostly researched domain related to Green HRM. The study discussed the key and major focus areas in the literature in the context of GHRM as per the author's view to accomplish the stated objectives. The results of the study showed the manufacturing domain has been focused by most of the studies due to the direct consumption of natural resources more in this sector. Further, originality or practicality of the research lies as this research would be helpful to the HR practitioners to focus only on key areas to implement the concept of GHRM well in their respective organizations to formulate the competitive strategy to add value to their respective organizations.

The purpose of this paper is to explore the influence of YouTube Vlogs on consumers' purchase intention with the mediating role of perceived source credibility and previous experience of consumers in using the product as a moderator. Research data were obtained through questionnaires by the method of convenience sampling, distributed among Indian females who often use YouTube for watching videos. The study was conducted in Punjab and Chandigarh Tricity. A total of 200 questionnaires were distributed through the social networks from which 170 responses were obtained. While analyzing the data, 20 questionnaires got discarded because of missing and invalid responses. Therefore, a total of 150 questionnaires were analyzed for results. The technique of regression analysis and Model 5 of PROCESS version 3.4 for IBM SPSS with bootstrap 5000 was used to analyse the data. The research found that YouTube vlogs have a significant effect on influencing consumers' purchase intention. YouTube vloggers were perceived as trustworthy, expert, and attractive by consumers. However, the relationship between YouTube vlogs and purchase intention was not mediated by the trustworthiness, expertise, and attractiveness of vloggers. Consumers' previous experience in using the product has a significant effect on the purchase intention but as a moderator, it does not affect YouTube vlogs and purchase intention. The results of this study suggest that marketers can utilize online advertising and YouTube vlogs for their business Brands can collaborate with YouTube vloggers because most of the females watch their reviews before buying the products.

This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD) apps. It examined the indirect influence of e-service quality on e-loyalty through the mediation of e-trust and e-satisfaction of customers. The serial mediation approach was used to test the proposed model of the study. Data was obtained through a self-administered structured questionnaire filled by 261 respondents from north India. The model hypotheses were tested by applying variance-based partial least squares in software SmartPLS 3. All the results were found to be statistically significant, and all proposed hypotheses were accepted. The results revealed that e-service quality positively contributed to building e-loyalty among customers of OFD apps. Furthermore, the results of the mediation effect suggested that e-trust and e-satisfaction strengthened the relationship between e-service quality and customers’ e-loyalty and therefore, that restaurants using OFD apps should try to provide the best online services to build trust along with satisfaction among their customers to increase loyalty to their online platforms. Theoretical implications for scholars and practical implications for the marketer are discussed.

Attachments are an integral element of the human experience from birth to death. Early experiences with caregiver and adult attachments are crucial for human emotional and cognitive development and it is a strong basis for mental health and psychological adjustment. Despite this, little research on the relationship of these attachments has been undertaken on subjective well-being.   This study intended to investigate the relation of secure attachment style with subjective well-being through serial mediation effect of self-esteem and emotional intelligence. Process macro version 3.4 in SPSS 23 and AMOS 21.0 were used to evaluate survey data of 266 respondents. The findings of the study revealed that secure attachment style play a significant role in enhancing the subjective well-being of people and a positive significant relation was found between them. Also, this relationship was mediated by both self-esteem and emotional intelligence which supports the serial mediation model. Hence, the results exhibit that secure attachment style predicts self-esteem and emotional intelligence, which in turn influences the subjective well-being of persons. Furthermore, both direct and indirect effects were statistically significant. Theoretical and practical implications are discussed based on the findings of the study.

BACKGROUND: Supervisory support enhances employee retention and also improves the psychological empowerment of employees and generates organizational citizenship behavior. Employees feel more optimistic as they get the necessary support and adequate resources to perform their duties efficiently. Hence, empowered employees are more likely to stay in the organization for a more extended period. Similarly, employees receiving high supervisory support may exhibit a higher level of OCB that will ultimately lower the turnover rate and elevate employee retention. OBJECTIVE: This study aims to analyze the mechanism to enhance employee retention (ER) through supervisory support (SS). The study also examines the indirect influence through the serial mediation of psychological empowerment (PE) and organizational citizenship behaviour (OCB). METHODS: The serial mediation approach was used to test the proposed model of the study. The data was collected through a self-administered structured questionnaire filled by 428 banking employees of North India. The model hypotheses of serial mediation were tested by applying Hayes PROCESS Model 6. RESULTS/CONCLUSION: The relationship between SS and ER of banking employees through serial mediation of PE and OCB was unprecedented. The results reveal that supervisory support positively contributes to enhance employee retention among private sector banking employees. Additionally, the study has outlined that PE and OCB play noticeable mediation roles for employees to stay in the organization. Implications are also discussed.