Encouragements and discouragements for achievement‐related behavior were reported in an interview setting by three groups of college seniors: Career women (n = 20), career men (n = 20), and traditional women (n = 19). Career women reported significantly more encouragement from teachers, family members (except parents), and significant others of the opposite sex than did either career men or traditional women. Career women also reported more encouragement from counselors and friends, while career men reported more encouragement from parents; however, these differences were not significant. Career women reported a significantly higher grade point average than either of the other groups. Implications of the results for the achievement behavior of women and men are considered.