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Globalisation of companies has led to international purchasing trend with multiple suppliers worldwide. However there were many issues pertaining to labour and health & safety of Asian suppliers. The purchasing function or professionals (purchasing managers) have the most interfaces and influences to suppliers and they are capable to play the most important role in suppliers' labour issues. This qualitative, transcendental phenomenological study describes the experience of purchasing managers with regard to purchasing social responsibility (PSR) activities in labour, health and safety. In depth interviews were conducted with 16 purchasing managers working in electrical and electronics multinational corporations located in northern region of Malaysia. There are eight core themes described the nature of PSR activities experienced by purchasing managers. First, EICC code enhances PSR activities but labour standards are new and less priority than health and safety. Second, purchasing managers working in American based electrical and electronics multinational corporations are more experience in PSR activities compared with purchasing managers working in corporations with headquarters in other countries. Third, supplier audit is the most common PSR activity but it was only conducted for critical suppliers. Fourth, supplier selfassessment triggers supplier audit or improvement plan. Fifth, supplier selection only requires basic compliance in labour, health and safety standards. Sixth, short training of labour, health and safety standards is commonly arranged for all suppliers. Seventh, corrective actions are used to manage suppliers' labour violations in occupational safety, wages, working hours, dormitories and holding of migrant passports. Eighth, issues encountered with suppliers on PSR activities included labour standards increase material pricing, suppliers reluctant to adhere to labour standards and workers preferred longer work hours in order to gain higher wages.

Nationalism and nation are the important concept in construct the term of national identity. Benedict Anderson claims that nation as such is always imagined communities that give their members/citizens a sense of identity and belonging. Anderson believes that community actively builds the concept of nation, that a nation is a socially constructed community, imagined by the people who perceive themselves as part of that group. The sense of society on national identity is imagined through communities same experience. In Anderson perspective, the shared experience can be achieves through the role of mass media. Postmodern and globalization era, was facilitates the new form of media, that increasingly the possibility of society in experiencing the same idea. The argument of media as catalyst in form the society commonness, said, in other word, that mass media has important role in form the notion of national identity. Mass media presence helped people perceive themselves as homogeneous body. Mass media shared the idea among a nations and its people. Anderson have identified that mass media is a key instrument in the social construction of imagined communities. Media representations are integral to the social construction of national identities. However, mass media also eliminates the geographical boundaries among community. The form of national identity will influence either by internal forces and external forces. Moreover, within the condition, new narratives can change people's perceptions of what constitutes their national identity.

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