Objective: assessing relevance and effectiveness of care/educational technology in the form of "storytelling" as a strategy in the cultivation of active ageing (AA) for elderly users of a Basic Health Unit (BHU), from the Amazon region. Method: convergent care research (CCR) held in a BHU in Belém, state of Pará, with eight elderly ladies for testing this technology. An active ageing assessment questionnaire and WHOQOL-BREF -quality of life assessment were applied. After training with a view to continuing education, elderly ladies told stories for an audience that addressed the question: "What did you learn from it for your life?" Results: tThe popular stories elicited reactions from which the following categories emerged: solidarity; respect for the other; imagination, dreams, hopes and culture of the Amazonian. This practice had a positive result, producing changes in the quality of life of the elderly, particularly in the psychological domain. Conclusion: "storytelling" proved to be an innovative technology, a relevant and effective resource in health education, especially for active ageing.

ResumoTrata-se de um relato de experiência do projeto de extensão "Ressignificando a arte do envelhecer", desenvolvido no Núcleo de Estudos da Terceira Idade da Universidade Federal de Santa Catarina, no ano de 2012. O objetivo foi atender às necessidades de integração e socialização de pessoas idosas, promovendo encontros intergeracionais, trocas de experiências e aprendizagens, ressignificando a arte do envelhecer no processo educativo, propiciando meios para construção de seres que dão significado às suas próprias histórias. A experiência foi desenvolvida utilizando a prática de animação sociocultural de Ander-Egg. Foram oferecidas aos participantes as oficinas de criatividade e visitas aos diferentes espaços de cultura e ciências da UFSC, ao longo do ano de 2012. Verificou-se que as atividades possibilitaram reforçar as relações interpessoais e, no contexto sócio cultural, oportunizar a ressignificação da autoimagem e da autoestima, estimular a memória, a comunicação, a criatividade e a integração social. Considerou-se que as experiências vivenciadas pelos participantes possibilitaram a apreensão de conteúdos e o estabelecimento de vínculos, estimulando a participação ativa no contexto institucional e comunitário, com vistas ao protagonismo da pessoa idosa.Palavras-chave: Idoso. Protagonismo. Intergeracionalidade. Educação permanente. Resignifying the protagonism of the elderly AbstractThis is an experience report about the extension project "Redefining the Art of Aging" developed at the Center of Studies of the Third Age, at the Federal University of Santa Catarina, in the year 2012. The objective was to meet the needs on integration and socialization of the elderly, promoting intergenerational meetings, exchanges of experiences and learning, giving a new meaning to the art of aging in the educational process, providing means to the construction of human beings that give meaning to their own stories. This research was conducted by using the practice of socio-cultural animation by Andre Egg. It was possible to offer creativity workshops to the participants and visits to different scientific and cultural areas at UFSC, throughout the year 2012. It was found that the activities allowed strengthening the interpersonal