Throughout history, water as a tool for racialized oppression has been in constant evolution. From utilizing water as a passage to transport slaves, to using fire hoses as a form of punishment toward Black people, liquified racism is a concept we coined to represent past and present racial discrimination through the use of water. In this paper, we conducted a critical content analysis of the USA swim team and the swim team pages of the top ten Division I men’s and women’s college swimming programs to uncover how liquified racism is prominent within these contexts. Findings suggest that Blackness is racialized, tokenized, and perpetually silenced on swimming websites. We argue that Black individuals lacking representation in this sport, along with discourse surrounding competitive swimming, ultimately promotes whiteness, racial hierarchies, and an illusion of postracism.
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