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Along this article we share our research in the field of urban creativity, in particular on how smart cities are becoming more and more independent and developing a spirit of sustainable autonomy that somehow creates creative opportunities in terms of memory and cultural identity. Our current article raises the issue of how can smart cities affect the creative process? We believe that creativity becomes a process linked into a digital world and becomes much more interactive. That is why new ways of artistic and digital expression can be welcomed by those who are used to new technologies, which daily influence human activity in the space of the city. In other words, with the use of the existing technology inside the cities and their interconnections with other cities we can conceive creative strategies that will contribute to preserve the memory as well as the cultural and creative identity of a people. Video-mapping is precisely one of those creative strategies, once it will directly interact between the real dimension and the virtual dimension. The use of video-mapping, as an element of covering the facades of buildings, can somehow help to make the streets more dynamic and transform them into other atmospheres. The city becomes part of the third dimension and people are interacting between the real and the virtual. The management of the urban space has been gradually changing and following the technological advance. Mobility and sustainability is one of the key factors in which a smart city has invested the most. Now is the time to invest in a relationship between the city and the people, making it more humane and giving space for creativity.

W dobie wszechobecnych przemian wywołanych przez megatrendy rynkowe oraz cyfrową transformację, przedsiębiorstwa dostosowują się do nowych realiów rynkowych. Jako najważniejszy element rynku - klient - również uległ transformacji. Zarówno w zakresie konsumpcji, potrzeb oraz możliwości komunikacyjnych. Coraz więcej czasu spędza w internecie, w szczególności w mediach społecznościowych. Mając to na uwadze przedsiębiorstwa powinny uwzględnić to zjawisko zarówno w projektowaniu swojej oferty rynkowej jak i w całym procesie obsługi klienta.

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