Legacy promises from London 2012 meant that those working in sport in local, non-host areas in Britain were expected to facilitate more sporting opportunities for local citizens. Legacy preparations occurred in the context of many other constraints that stemmed from Government budget cuts and provision of leisure-time sport and other leisure activities. This paper presents new evidence on a significantly underresearched area of leisure studies, namely: the experiences of those delivering leisuresport opportunities in a non-host city and how they responded to national legacy promises. Using Elias's concept of the double-bind, we explain the 'crisis situation' in which some local sports workers were enmeshed and how their acceptance of 'fantasyladen beliefs' of expected demonstration effects from mega-events exacerbated their 'crisis' (Elias, 2007). We also draw upon participants' post-Games reflections to consider how future host nations may wish to leverage greater leisure-sporting legacies from a mega-event.
Preparations for London 2012 included promises for a sporting legacy across Britain. APS data suggest that, despite a slight spike in 2012, we have not experienced the rise in participation promised. The importance of preparations for legacy were well documented but little research has examined these processes. We examine planning for sporting legacy within a non-Olympic city in England, Birmingham. 37 semi-structured interviews were conducted with people delivering sport in Birmingham to provide a figurational analysis of relationships involved. The change in government during the economic recession saw budget cuts and a reduction in sport development personnel. Whilst various organisations struggled financially, others wanted to link to legacy. This increase in groups involved led to confusion and the unintended outcome of 'initiativitis'. In trying to leverage legacy, a strategic approach to managing potential opportunities with clear communication of opportunities is vital. A belief in inherent inspiration cannot be relied upon.
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