The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.

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Library websites are an increasingly visible representation of the library as an institution, which makes website quality an important way to communicate competence and trustworthiness to users. A website editorial workflow is one way to enforce a process and ensure quality. In a workflow, users receive roles, like author or editor, and content travels through various stages in which grammar, spelling, tone, and format are checked. One library used a workflow system to involve librarians in the creation of content. This system, implemented in Drupal, an opensource content management system, solved problems of coordination, quality, and comprehensiveness that existed on the library’s earlier, static website.

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