Reclaimed water programs treat wastewater to remove hazardous compounds, pathogens, and organic matter and provide reclaimed water for non-potable applications. Reusing water may significantly reduce demands on freshwater resources and provide sustainable water management strategies. Though production of reclaimed water is highly regulated, public acceptability has historically hindered the implementation of successful reclaimed water systems. The public generally opposes the use of reclaimed water due to the "yuck factor", which is the instinctive disgust associated with the idea of recycling sewage and the fear that exposure to reclaimed water is unsafe. This paper reports the results of an extensive survey that was conducted to evaluate the potential acceptability of reclaimed water use. A total of 2,800 respondents across the U.S. participated in the survey. Results demonstrate that a small percentage of the population is concerned about water shortages, the majority of the population practices some level of water conservation, and a substantial percentage of the population supports the use of reclaimed water. Climate, demographic variables, and financial incentives were tested for influence on attitudes and behaviors regarding water, including awareness, conservation, and support for water reuse. Sex, age, last monthly water bill, and location (as EPA region) showed no significant effect on the acceptance of water reuse, while ethnicity, education level, metro/non metro, and income showed significant effects. Drought conditions do not have a statistically significant effect on the number of reclaimed water supporters, but increase the number of respondents who are water concerned, the number of respondents who are the most active water conservers, and the number of respondents who limit their use of water for lawn and garden watering. Financial incentives influence the willingness of respondents to participate in water reuse programs, and a decrease in the monthly water bills increased the 3 likelihood that respondents would participate in a reclaimed water program. Support for the use of reclaimed water for various applications ranked positively, on average, except for the application of water reuse for food crop irrigation and use of reclaimed water at respondents' own residences. Results and conclusions of the survey can provide insight for implementing successful reclaimed water programs.

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Abstract:In rapidly growing urban areas in India and the developing world, water demands typically exceed supply. While local governments may implement management programs to reduce demand for freshwater, water savings are dependent on the conservation behaviors of individuals. A household survey is presented here to examine residential water end uses and conservation behaviors in Jaipur, India. The survey explores end uses, engagement in conservation behaviors, and the influence of demographic factors, water sources, beliefs about water, and social pressures on these behaviors are tested. The survey was conducted at 248 households, including 29 households in the slums. Our study finds that while the majority of participants recognize the importance of water conservation, they do not necessarily conserve water themselves. Households report engaging most frequently in water-conservation behaviors that require little effort or financial investment. Multivariate analysis of variance (MANOVA) results and subsequent pairwise comparisons indicate higher incomes, longer water-supply durations, and the belief that droughts are preventable are positively correlated with overall amenability to adoption of water-conservation behaviors and technology. Binomial logistic regression analysis indicates that being in the age group 26-35, having higher income, and giving a neutral response about the responsibility of the government to provide relief during a drought were all predictors of the installation of dual-flush (DF) toilets. Education levels and water awareness were found to have no correlation with conservation behaviors or amenability to conservation technology adoption. Results are applied to examine their possible implications from a demand-management perspective and provide suggestions for further research and policy decisions.

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Recent U.S. Geological Survey water-use report suggests that increasing water-use efficiency could mitigate the supply-and-demand imbalance arising from changing climate and growing population. However, this rich data have neither analyzed to understand the underlying patterns, nor have been investigated to identify the factors contributing to this increased efficiency. A national-scale synthesis of public supply withdrawals ("withdrawals") reveals a strong North-south gradient in public supply water use with the increasing population in the South contributing to increased withdrawal. Contrastingly, a reverse South-north gradient exists in per capita withdrawals ("efficiency"), with northern states consistently improving the efficiency, while the southern states' efficiency declined. Our analyses of spatial patterns of per capita withdrawals further demonstrate that urban counties exhibit improved efficiency over rural counties. Improved efficiency is also demonstrated over high-income and well-educated counties. Given the potential implications of the findings in developing long-term water conservation measures (i.e., increasing block rates), we argue the need for frequent updates, perhaps monthly to annual, of water-use data for identifying effective strategies that control the water-use efficiency in various geographic settings under a changing climate.