Purpose Festivals in many regions of the world are sources of attraction to tourists. Festivals have become of great significance to many people especially in areas where tradition, norms and values of the society are still being upheld of which Yoruba land in Nigeria is not an exception. Therefore, the purpose of this paper is to examine the patronage and factors influencing patronage of Olojo and Ojude Oba festival, in Southwestern Nigeria. Design/methodology/approach Purposive sampling technique was used to select Ojude Oba and Olojo festivals based on popularity among other identified festivals in the study areas. Convenience sampling technique was employed to select 210 and 114 Patrons from Ojude Oba and Olojo festivals, respectively. Preliminary survey showed that there were 4,294 and 3,124 buildings around the venues of the festivals in Ijebu-Ode and Ile-Ife, respectively. Therefore, systematic sampling technique was employed to select one out of every 40th buildings (2.5 per cent) where a household head will be sampled for questionnaire administration. Consequently, 107 and 78 household heads were sampled, respectively, from Ijebu-ode and Ile-Ife. This gave a total of 324 patrons and 185 residents for the study. Findings Findings established that the factors influencing patronage of cultural festival comprises festival anxiety, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment factors accounting for 14.78, 13.20, 10.44, 6.20, 5.68, 5.59, 5.00, 4.93 and 4.88 per cent variations of the total factors that influenced patronage of Olojo and Ojude Oba festival. Originality/value The implication of the findings is that patrons attended the festival and events for leisure purpose, whereas the aspiration, promotion of community cultural heritage, socio-cultural development, infrastructural development, improved town liveability, ethno-cultural unity, entertainment, income generation and public enlightenment are the underlining factors of motivation to purchase and repurchase the festival.

This paper examined the state of major cultural properties in Ile-Ife -a traditional settlement known in history as the cradle of the Yoruba civilisation. This was to unfold the level of deterioration, identify the causes of decay and suggest appropriate maintenance solutions. In order to carry out this assessment, selected cultural properties such as the Museum, Ooni ' s palace and shrines such as Ile-Oduduwa, Ifa Temple, Oke-Mogun and Opa Oranmiyan were examined through physical surveys. The analysis was carried out on data procured through the administration of a set of questionnaires. Findings revealed that these cultural properties were in a state of neglect and had no source of funds for their maintenance. The paper concluded that the nonchalant attitude of the custodians of these cultural properties to maintenance contributed to their inability to source for funds, thus allowing the observed decay.

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Purpose The purpose of this paper is to examine multivariate analysis of challenges faced by patrons of medical tourism in Lagos metropolis, Nigeria. Design/methodology/approach Systematic sampling technique was employed to select 15 specialized private hospitals and 14 Public hospitals in the study area, resulting to a sample size of 29 hospitals. Ten patrons were contacted in each of the selected hospitals; consequently, 290 patrons were sampled. Findings The major challenges faced across the selected hospitals in the study area as revealed by this study included time spent in transit to hospital (PKI=3.96 and Mean Dev.=0.77), payment procedure is quick and simple (PKI=3.86 and Mean Dev.=0.67), package pricing is not transparent (PKI=3.76 and Mean Dev. =0.57), hospital facilities and equipment are not easily accessible (PKI=3.63 and Mean Dev.=0.44), Doctors do not pay enough attention to patrons (PKI=3.61 and Mean Dev.=0.42), Doctors do not give adequate explanation of patrons condition (PKI=3.49 and Mean Dev.=0.30), High cost of treatments (PKI=3.32 and Mean Dev.=0.13). The result of multiple regression analysis that produced (R2=0.933, F=296.080, p=0.000) meaning that challenges faced by patrons explain 99.3 percent variation of their destination choice. Originality/value The study revealed that challenges face by patrons determine their destination choice.