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SummaryIn a vehicular ad‐hoc network (VANET), vehicles can play an essential role in monitoring areas of a smart city by transmitting data or multimedia content of environmental circumstances like disasters or road conditions. Multimedia content communication with quality of experience (QoE) guarantees is a challenging undertaking in an environment such as that of a VANET. Indeed, a VANET is characterized by numerous varying conditions, significantly impacting its topology, quality of communication channels, and paths with respect to bandwidth, loss, and delay. This paper introduces a link efficiency and quality of experience aware routing protocol (LEQRV) to improve video streaming provisioning in urban vehicular ad‐hoc networks. LEQRV uses an enhanced greedy forwarding‐based approach to create and maintain stable high quality routes for video streaming delivery. It improves the performance of the quality of experience by increasing the achieved QoE scores and reducing the forwarding end‐to‐end delay and frame loss.

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