Today, individuals frequently use the broadcast media offered by digital platforms as well as conventional TV programs with developing technology. Netflix, which has been very popular among video streaming service providers in recent years, has seen a rapid increase in the number of users in Turkey. Netflix differentiates itself from its competitors in terms of creating various content for different markets, blending cultural differences, and eliminating geographical boundaries. Furthermore, it supports producers by branding many different contents such as series, movies, and documentaries. The aim of this study is to examine the effects of pass time, personalization, entertainment, and the use of recommendations on repurchase intention and to test whether price fairness has a mediating role in these relationships. These effects have been analyzed by using structural equation modeling with the data gathered from 341 surveys. The results indicate that pass time, personalization, entertainment, and price fairness had a significant effect on the intention to repurchase membership, while the use of recommendations did not have a significant effect. Moreover, it is found that price fairness has a partial mediating role between personalization and intention to repurchase membership and a full mediator role between the use of recommendations and intention to repurchase membership. However, price fairness did not have a mediating role in the effect of pass time and entertainment on repurchase intention.