The study examined the effect of corporate reputation management practice on organisational performance of deposit money banks in Delta State. The research was conducted in five selected deposit money banks in two major cities (Asaba and Warri in Delta State). The cross-sectional survey research design method was adopted for the study. The study employed the stratified random sampling technique. The study used structured questionnaire as instrument of data collection. To establish the reliability of the instrument, a test-retest method was employed. The descriptive statistics, correlation and multiple regression analysis was used. Findings showed that 70% of the change in organisational performance was brought about by corporate reputation management practice. The study concluded that corporate reputation management practice has significant positive effect on organisational performance in deposit money banks in Delta State. Corporate social responsibility, corporate governance, and workplace environment has significant positive effect on organisational performance in deposit money banks in Delta State. The study recommended amongst others that banks should create a more conducive working environment, for both employees and customers in order to enhance service delivery. The study demonstrated that the workplace environment is one of the most important aspects that influence employee satisfaction, motivation and organisational performance. Keywords: Corporate Governance, Corporate Social Responsibility, Corporate Reputation Management, Workplace Environment.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.