The aim of the present study was to determine if the electrodermal activity (EDA) associated with the drinking experience of different beer samples could be related to consumers' self-reported response (liking, emotional valence, and arousal) in two contexts: a sensory lab and a restaurant. A total of 129 consumers participated in the study; after answering an online survey about expectations, 64 of them tasted the beers in the controlled context, and the other 65 in a real context. Results of the explicit response showed significant differences among beers, being context a significant factor: liking and emotional valence scores were higher in the real context. Of all the data collected in the EDA, only the Skin Conductance Level was able to discriminate among samples, showing a negative correlation with explicit liking and valence. Further research is needed to increase knowledge on the utility of EDA signals for the sensory analysis field.
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