Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. This research focuses on exploring the digital marketing issue that is evolving through virtual connections. For this purpose hypothesis related to digital marketing has been tested on this study and survey method has been applied to marketing managers in Turkey. A survey with five-likert scale has been conducted. According to the results obtained from survey, managers see measurement of digital marketing important and see lack of knowledge and difficulty of content creating as the biggest barriers for using digital marketing.

Managers should understand the variables of innovation or the key points of creative innovation to ensure that businesses can decide fast and move correctly. Therefore, the purpose of this research is to analyze the key connections of innovation relations and creative innovation on management. This research will analyze five key issues: The processes of understanding the customers and users of the business. The ability of management to run the business and achieve business objectives. The employees' belief of creative innovation. The creative climate of the business. The support process of the business. As a result, five innovation variables of businesses will be analyzed and enlightened.

Global competition gradually accelerates and particularly affects businesses’ marketing activities. It is very important for businesses to capitalize on this fact by creating value in this ripe environment. While the world rapidly changes, business directors and especially marketing managers will focus more on future predictions and trends as the primary subjects of research. Businesses are reaching a crossroads of boom or bust for various reasons: important technological changes, a revolution in creative innovation, fierce global competition and continuously struggling marketing environment. First, the determination of the predictions affecting the business and the analysis of the trends begin with the collection of data in order to reach the marketing objectives. The analysis made afterwards attempts to determine the pattern of the trends or to examine the predictions within the information flow. In this study, initially thirty source publications have been used to determine the effective thoughts and original views which concern the future of the businesses. Then, research has been made on the predictions related to the future of marketing with four hundred persons working in the businesses. The rates of the most important thirteen variables which are thought to affect the future marketing activities have been statistically measured, summarized, and interpreted with six tables.

Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the market and the marketing knowledge, the customer value creation capacity and the efficiency in implementation of marketing policies of an enterprise, using Philip Kotler's Strategic Auditing Approach. The effectiveness of marketing management will be analyzed and commented from the point of view of practicing marketing managers in the area.

This academic research aims to determine the approach of the employees in different organizations to the matrix management style. Although the practice of matrix management style is quite difficult and its implementation costs are high, the main reasons of its adoption by the managers are discussed. In this research, the facts of establishing effective and reliable communication with all of the employees in an enterprise, working as efficient teams, the interrelation among the teams, solving problems as a team as well as receiving education for conflict resolution and ensuring cooperation among people while maintaining the values of the enterprises are investigated. In addition, the attitude of the managers in the performance of important tasks towards prioritizing knowledge and competence rather than authority and line relationships, the establishment of an integral and equitable performance evaluation system, the existence of a consistent information flow and a multidimensional accounting are inquired. Besides, by the integration of the conflict management process into the planning process, the use of the appropriate planning software, and clearly defining the tasks with all the details and responsibilities involved, the building-up of needed connections to do the work and at the same time, which add value to the work, are evaluated.