In this article, we explore how public front‐line service organizations respond to contradictory demands for institutional reform and the types of hybridization this entails. Our research context is a major administrative welfare reform in Norway characterized by a dominant New Public Management (NPM) logic of uniform user service and central administrative control, and a subordinate post‐NPM logic of holistic user service and local organizational autonomy. We elucidate four types of responses by the front‐line organizations as they have incorporated these contradictory demands: ‘non‐hybridity’ (ignoring post‐NPM demands), ‘ad hoc hybridity’ (indecisive adherence to both demands), ‘negative hybridity’ (separation of the demands), and ‘positive hybridity’ (integration of both demands). On the basis of these findings, we argue that hybridization and agency are possible in fields of public reform characterized by a highly institutionalized NPM logic and explore the key organizational characteristics that facilitate hybridization in such fields.

We examine in this article the impact of digitization on the provision of public services by studying how citizens experience the use of web portals in their pension planning. Based on focus groups and user test material, we elucidate five critical phases that each operate as an obstacle for citizens' further engagement in the digital self-service process: interest, access, comprehension, reflection and support. We argue that these phases and the obstacles they entail illustrate a transition away from a situation in which control and agency over the quality of public services is embedded in a dyadic relationship between citizens and frontline personnel, and to a situation characterized by more complex relations between citizens, the front line, and the digital infrastructure. We argue that this transition implies that citizens are required to possess a new type of competence that contains both financial and digital skills. Citizens who are unable to develop or acquire such competence are likely to be disadvantaged by the services. Lastly, we argue that these developments pose significant challenges for public administrations to ensure the overall quality of the public services.

corruption, critical discourse analysis, media, scandal, sensemaking, case study,

No abstract

This article addresses how frontline workers cope when dealing with digitally mediated service encounters. It draws on a qualitative study of frontline workers' experiences in an increasingly digitalised work environment in the context of employment assistance services. The material shows that digitalising service encounters leads to two overall types of change for frontline employees, and the article explores related coping responses. First, the technology leads to an increased availability of the frontline workers to the clients. This is coped with by handing over, or ‘outsourcing’, responsibilities to clients through digital platforms, and by reducing what is experienced as ‘noise’ related to incoming enquiries. Second, the technology leads to increased transparency of the service interactions, which is coped with by being careful about the content of client communications. The analysis of these changes and their related coping responses contributes to the research on digital public service encounters and highlights avenues for empirical studies and theoretical development within a topical, yet little studied, field.