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Hundreds of fruit species with commercial potential are currently in a status of low economic importance. Some, such as quince, pomegranate, and fi gs, have been cultivated for thousands of years. Others have only been locally collected and consumed from wild populations of the fruit. The development of these underappreciated crops depends on a range of factors including the cultivation limitations, yields, uses of the fruit, and marketing potential. Although initially many crops are developed using selections from the wild, as they are developed, breeding programs work toward improving the crop for both production and quality. This chapter examines nine emerging crops chosen among hundreds of potential crops which are currently showing much promise as commercial crops. These include fi ve tree fruits, namely, pawpaw, quince, mayhaw, pomegranate, and fi g, and four berry crops, namely, blue honeysuckle, elder, goji, and 'ōhelo. Erect plant with spreading branches, reaches 6 m without size control; fruit orange to red L. chinense P. Mill Prostrate rambler, can grow on itself to 2 m (WPSM p. 694-696); fruit orange to red L. ruthenicum Murr.

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