This research study was intended to examine the effect of national culture and leadership styles of Filipino- Canadian Engineers based on Hofstede’s cultural dimensions. The purpose of this academic research is to find a leadership program that will bridge the gap of underrepresentation among the Filipino Canadian Engineers and Project Managers in Canada. The respondents of this research study are the internationally trained Filipino Engineers who are members of the Association of Filipino Canadian Engineers (AFCE). This researcher used a combination of self- made and standardized Survey Questionnaires published on Google Forms, as well as face to face interviews where permitted. The questionnaires were sent via email or social media platforms such as Messenger and LinkedIn. The data collected were then tallied, analyzed, interpreted and summarized using statistical treatment such as Mean, Pearson r correlation, Standard Deviation and Frequency. The study revealed that Filipinos has assimilated well to the Canadian Society in terms of cultural dimensions with the exemption of Collectivism. This research study also found out that there are leadership traits or skills that need to be tweaked in order for the Filipino Canadian Engineers to be a productive part of Engineering and Construction industry. This researcher identified workshops including Assertiveness training, Critical and creative thinking, Emotional Intelligence, Intercultural and interpersonal communication, and public speaking shall be introduced.

Facilities Management (FM) role becomes more significant in the day-to-day operations of most of organizations. The FM team ensures that operations of organizations will run smoothly without downtime, provide safe working environment, comply with regulators, and provide one-stop-shop service for employees that can benefit the organization in retaining and attracting top talents. This research aims to assess the performance of FM before the pandemic, and the start of the new normal and compare the operations on these timelines to identify the inefficiencies and opportunities for improvement that can lead to an effective, efficient, and consistent quality performance. The researcher includes the assessment of gaps, management capabilities, technologies, factors influencing performance and productivity, and ways of adapting to the changing external business landscape. To interpret the collected data, frequency and percentage, mean and standard deviation, Pearson-r correlation were used in quantitative data, and thematic analysis for the qualitative responses. The data gathered from the FM team supporting different clients and as senior leaders, signifies that there is no significant difference in operations and technology to support clients. However, minor improvements and recommendations by senior leaders can be considered and can contribute to effective and efficient operations.

Social media marketing has become an integral part of marketing strategies for businesses in the digital age. The purpose of this study is to explore the effectiveness of social media marketing in building brand equity through Facebook and Twitter. A comparative study was conducted to analyze the impact of these platforms on brand awareness, brand image, brand loyalty, and perceived quality. The study involved a survey of 300 participants, divided equally between Facebook and Twitter users. The results indicated that both Facebook and Twitter can positively impact brand equity, but the effectiveness of each platform varies depending on the type of brand and target audience.