Healthcare business in Indonesia continues to grow rapidly and remains attractive for local and global investors. Numerous healthcare providers offer a wide range of service and give their best service to customers to gain profit, win the market competition and also to be sustainable, including pharmacy as the largest number of healthcare provider in Indonesia. However, there were some pharmacies in Batam City that ended their business and unable to win the highly competitive marketing inspite of their good brand name. This research was conducted to analyse factors influencing customer satisfaction at pharmacy in Batam City. Samples were collected by distributing 300 questionnaires at Vitka Farma Pharmacy and Kimia Farma Pharmacy. The data was analysed by using Smart PLS 3.0 program. Based on hypothesis testing, it was found out that customer satisfaction was significantly influenced by brand image, purchase intention was significantly influenced by price and brand image. The pharmacies should address the findings to improve the service level so they can offer the best customer service to obtain business success in the long run.

This research is motivated by increased product purchases from overseas sellers in Batam City. This increase in sales indicates an increase in purchase intention on overseas seller marketplace products. This study aimed to analyze the effect of trust, perceived risk, price, perceived benefit, product quality, and E-WOM on purchase intention. This study uses quantitatives methods and data collected by questionnaire technique. Respondent's study included as many as 300 people living in Batam City on the condition that they have shopped at foreign sellers in marketplace. Six hypotheses were formulated and tested using T-test analysis. The results showed that perceived risk, perceived benefit, price, and E-WOM significant positively affected purchase intention. Meanwhile, trust and product quality had no significant positive effect on purchase intention. Therefore, Batam City MSMEs must be more innovative in making products and have a broader range of marketing methods to increase MSMEs of local products rather than imported goods from abroad.

The young generation as agents of change needs social entrepreneurship knowledge to create social entrepreneurship intention to solve social issues, especially during the COVID-19 pandemic. This research was conducted to examine social entrepreneurship intention among university students in Batam City, Indonesia based on the Theory of Planned Behavior (TPB) with the addition of empathy, entrepreneurship education, and COVID-19 stress perception variables to the framework. This research used the purposive sampling method through an online questionnaire that was distributed to all students of the Faculty of Economics Universitas Internasional Batam who took social entrepreneurship course. The data collected from 269 respondents were analyzed using SmartPLS version 3.0 to test the proposed hypothesis. The research result confirmed that attitude, perceived behavioral control, and empathy have significant positive relationship with social entrepreneurship intention. Entrepreneurship education and subjective norm have no significant positive relationship on social entrepreneurship intention. Meanwhile, COVID-19 stress perception was not proven to have a significant negative relationship with social entrepreneurship intention. Based on this result, universities are suggested to improve social entrepreneurship learning method so it can generate student’s interest in social entrepreneurship as an attractive career choice. Keywords: social entrepreneurship; social entrepreneurship intention; theory of planned behavior, COVID-19.

Currently, world beauty Is growing in Indonesia, especially in self-care. Women and men are also starting to take care of themselves by using skincare. Skincare is very important to use for beauty and self-care. Skincare now can be used in all various circles of people. There are so many skincare brands from local and imports circulating in Indonesia, especially in Batam. However, many people prefer to use imported skincare products from South Korea. This study was conducted to know the effect of product quality, trust, brand image, promotion, and price on customer loyalty to import skincare products mediated by customer satisfaction in Batam City. The sample of this research is users of Korean skincare in Batam City with a total of 409 respondents through questionnaires distribution. The data were processed by using SmartPLS 3.2.9 software. The results of this research is that there is a significant positive effect of product quality, brand image, promotion, and price on customer loyalty. Meanwhile, trust does not have a significant positive impact on customer satisfaction and trust does not have a significant positive impact on customer loyalty mediated by customer satisfaction.

This study intends to analyze factors that can influence South Korean cosmetics and skincare purchase intention. This research uses a quantitative research design. A total of 301 samples were collected using the purposive sampling method. The data is processed using IBM SPSS Statistics version 26.0 software and Smart PLS version 3.0. The results obtained from this study are that E-WOM, brand awareness, and brand image have a significant positive effect on purchase intention. Brand ambassador and sender's expertise have no significant effect on purchase intention. E-WOM and brand awareness have a significant positive effect on brand image. E-WOM and brand awareness mediated by brand image has a significant positive effect on purchase intention.