Tourism is a critical contributor to the gross domestic product, especially among developing countries like Zimbabwe. Zimbabwe is a tourist destination that relies more on international travellers, a market which has been affected by the novel coronavirus. The purpose of this study is to establish the perceptions of domestic travellers and tourism managers on the sustainability of using domestic tourism as strategic responses to the impacts of the coronavirus. This study employs a qualitative methodology to examine the perceptions of the demand and supply side regarding the recovery options for Zimbabwean tourism post-pandemic. Online interviews with demand and supply participants were conducted. Data were analysed using thematic analysis, and the results were discussed. Results show that domestic tourism as a recovery option is unstainable due to the challenges that Zimbabwe is facing, beyond the coronavirus.

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Aim: Given the importance of destination competitiveness, in the era of rising global competition, this study examined the factors that make Zimbabwe a competitive tourist destination, regardless of its political challenges. Setting:The study used data collected from hospitality and tourism managers for establishments in Victoria Falls, Great Zimbabwe, the Eastern Highlands and Harare. These are considered the major tourist destinations in Zimbabwe.Methods: Data were collected using a quantitative design from 301 tourism and hospitality managers. Results:The suppliers rated natural attractiveness, cultural attractiveness and human resources as critical dimensions contributing to the competitiveness of Zimbabwe. Significant to this study was the finding that perceptions differ depending on the type of establishment. Conclusion:As competition between destinations in Africa is growing, understanding the dimensions influencing destination competitiveness is invaluable, because it enables destination managers to focus on unique critical dimensions to sustain a competitive advantage.