United States presidential election 2020 is the most awaited event for the citizens of the United States. People usually want to get to know how good the presidential candidates are by searching for information about the presidential candidates. Checking the presidential candidates’ social media is one way to find outtheirprofiles.Joe Biden as one of the presidential candidates uses the growing popularity of Instagram to gain public attention by posting some of his responses to current issues and promoting himself as the next President of the United States. It made Joe Biden’s Instagram account is filled with netizens’ comments. This research aims to identify the expressive speech acts that appear in Joe Biden's comments published on September 13, 2020, to January 20, 2021, and to describe the reasons for their use of these expressive speech acts. The instrument of this research is a document. The data were collected by browsing the comments on Joe Biden’s Instagram post, then the data were selected, and identified the expressive speech acts used by netizens, then the research showed the findings of the research by presenting data and analysis. There are 26 data contained an expressive speech act, in which 10 data as expressive of thanking, 3data as expressive of congratulating, 5 data as expressive of wishing, 8 data as expressive of attitude. The expressive speech act of thanking is the most dominant type of expressive speech act found on the netizens’ comments of Joe Biden Instagram post. In conclusion, netizens’ comments contained the expressive speech act of thanking since netizens appreciated the good things that Joe Biden had planned when he ran for President of the United States. Joe Biden frequently posts his thoughts on various issues and promises a good solution in the future. Netizens expressed their gratitude for Joe Biden because they felt they had found a leader who cared about society.
Semantic change is a language phenomenon which may be found in a society. A kind of semantic change which which is remarkable to be examined is semantic narrowing. A positive meaning namely amelioration may be discovered through semantic narrowing. In addition, semantic narrowing in English is frequently discovered i nouns. Therefore, factors which can stimulate the process are necessary to be elaborated. Aim of the study was to examine nouns’ ameliorative semantic narrowing in English. Methods applied in the study were descriptive synchronic-diachronic methods. The methods were used to describe portrayal relating to the condition in past and present. Data in the study were six nouns which were collected from the video clips relayed on the television programs. Semantic narrowing found in the study were caused by several factors: (a), meaning change due to environmental change (b) meaning change due to language users’ response, and (c) meaning change due to association. The results showed that semantic narrowing has a correlation with homonymy and polysemy. Therefore, meaning change may have related or non-related meaning from the previous meaning. Longer period of the process and the society agreement have become challanges which should be realized due to acceptance of the new meaning.
This study aims to figure out the kinds of illocutionary acts and furthermore the function of representative performed by the inspirations of American motivators in the persuasive recordings in the English Speeches Youtube channel. This research is a qualitative descriptive study. The subjects of this examination are four videos from notable inspirations from America in English Speeches YouTube channel. In the wake of posting, choosing, and gathering the videos, the videos were watched a few times to facilitate the scientist in interpreting them. In dissecting the information, the researcher just takes utterances that permit the motivators to pass their expectations on to the audience members. The illocutionary act information performed by the motivators were arranged utilizing the instrument following Searle's hypothesis and the functions of representative performed by the motivators were grouped utilizing the instrument following Searle's hypothesis too. The main tracking down shows five sorts of illocutionary acts performed by motivators, specifically representative, directive, commissive, declarative and expressive. The subsequent tracking down shows every one of the six sorts of representative functions performed by the inspiration motivators are claiming, predicting, stating, reporting, describing, and complaining. By performing five sorts of illocutionary acts, motivators might have different approaches to communicating their expectations to audience members. In the interim, motivators can likewise do different ways to fulfill the motivation behind their demeanor through the function of representative.
A motorbike manufacturer which struggles to market their products is Honda Motor Co., Ltd. (hereinafter referred as Honda Motor). This article investigated origin of Honda Motor’s logos and tried to describe the logos as superimposed advertisement displayed in a television program. The study applied a qualitative descriptive method. Data were taken from a commedy situation Overa van Java relayed on Trans7 television channel. The data are the Honda Motor’s logos displayed as superimposed advertisement. The results showed that Honda has denotation and connotation meanings. The company name was originated from the family name of the founder Soichiro Honda. However, there is also another meaning ‘Japanese rice’ due to marketing strategy which delivers cultural values due to promote Japanese products. The Honda Motor’s logos are a red-colored wing on a white background and a white-colored wing on a red background. The logos are discovered as the signified while the products of Honda Motors become the signifier. The logos slid with approximately 11 seconds of duration which depicted brand awareness. This study concludes that the superimposed advertisement employed mini images on the left corner of a television screen. The advertisement strategy is valuable to cause intention of the television audiences through the signifier and signified. Keywords: Logo, meaning, sign, signifier, signified, superimposed advertisement Abstrak Pabrikan sepeda motor yang berjuang untuk tetap memasarkan produknya adalah Honda Motor Co., Ltd. (selanjutnya disebut Honda Motor). Artikel ini menginvestigasi logo Honda Motor dan mendeskripsikan logo tersebut sebagai iklan superimposed yang ditayangkan dalam program televisi. Penelitian ini disusun dengan menggunakan metode kualitatif. Data diperoleh dari situasi komedi Overa van Java yang ditayangkan pada saluran televisi Trans7. Data yang diperoleh berupa logo Honda Motor yang ditampilkan sebagai iklan superimposed. Hasil penelitian menunjukkan bahwa Honda memiliki makna denotasi dan konotasi. Nama perusahaan berasal dari nama keluarga pendirinya, yaitu Soichiro Honda. Akan tetapi, terdapat makna lain 'beras Jepang' sebagai upaya strategi pemasaran yang memiliki nilai budaya untuk mempromosikan produk dari Jepang. Logo Honda Motor adalah sayap berwarna merah dengan latar belakang putih dan sayap berwarna putih dengan latar belakang merah. Logo-logo tersebut dinyatakan sebagai penanda sementara produk-produk Honda Motor menjadi petanda. Logo-logo ditampilkan saling berganti dengan durasi sekitar 11 detik untuk menyampaikan brand awareness. Penelitian ini menyimpulkan bahwa iklan superimposed menampilkan gambar berukuran kecil di sudut kiri layar televisi. Strategi iklan ini berupaya untuk meningkatkan pemahaman dari penonton televisi melalui penanda dan petanda. Kata Kunci: Logo, makna, tanda, penanda, petanda, iklan superimposed
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