The COVID-19 pandemic outbreak has led to sudden and significant changes in the work and family roles of the employees. Due to the unprecedentedness of the situation, academicians and practitioners have limited knowledge of the effect permanently working from home during this crisis can have on employees. Developing the role and work–life balance theories and using the job demands and resources model, the authors study the role of availability of job autonomy and family supportive supervisory behaviors (FSSBs) directly on work–life balance and indirectly on job satisfaction through work–life balance for Industry 4.0 based employees. Using work-to-family positive spillover (WFPS) as a first-level moderator and prior telecommuting experience (PTE) as a second-level moderator, the authors also check for the moderating effect on work–life balance and job satisfaction, respectively. The data were analyzed using CFA and SEM in AMOS v21.0 and model 21 in PROCESS Macro for SPSS. The study found that job autonomy and FSSBs have significant positive direct and indirect effects on work–life balance and job satisfaction, respectively, and these relationships are positively moderated by WFPS and PTE, respectively. The study focuses on the human factor of Industry 4.0, adds empirical insights to the work–family interface literature, and has implications that will help both employees and organizations during such critical times.

This research attempts to measure the direct and moderated influence of entrepreneurial passion (EP), motivation (EM) and creativity (EC) on intention (EI) while being moderated by entrepreneurship education (EE). This study also instrumentalizes the conditional interaction effect of fear of failure on the moderated paths. A data sample of 1090 business students from five Indian universities was subjected to screening and cleaning before establishing the measurement model and testing the hypotheses using structural equation modelling and Process Macro. EP, EM and EC were found to affect EI directly, while EE also moderated these links. Fear of failure was also found to be conditioning the moderated paths such that the positive moderation effect of EE on direct paths between EP, EM, EC and EI was stronger when students perceived no fear of failure. The study advances the existing literature on the moderating role of entrepreneurship education by recognizing the conditional interaction effect (moderated-moderation) of fear of failure on the moderating effects of entrepreneurship education. The authors also provide valuable suggestions for practice.

The visibility, information, emotional appeal and practicability (VIEW) model describes the major dimensions of the package to influence the intention to purchase. The main objective of the research study was to analyse the effect of the elements of the VIEW model to purchase under the moderating effect of familiarity with the brand. Using convenience sampling, primary data were collected by a self-administered questionnaire of 252 female consumers in Oman. The results of the statistical analysis indicated that three elements of the VIEW model (i.e., visibility, emotional appeal and workability) significantly affected the purchase intention, and printed information did not influence purchase intention. The moderating effect of brand familiarity on the relationship between the elements of the VIEW model and the intended purchase was not significant. Overall, the results of the study support the theory that packaging and aesthetics have an exceptional role in promoting consumer purchasing intentions. The results of the research study highlight the key aspects of cosmetics marketing in Oman and guide marketers on the effects of VIEW’s psychological impact. Consequently, the findings of this research study will inform future research studies to explore the phenomenon under the influence of other variables.

The COVID-19 pandemic has induced a sudden shift from work in an office setting to work from home. The flexibility and job autonomy achieved through telecommuting ought to facilitate positive outcomes among employees. Apart from a few contradicting studies, telecommuting literature predominantly revolves around the positive aspects of working from home. However, the number of employees voluntarily leaving their jobs has increased since “the great resignation” in March 2021. Therefore, building upon the conservation of resource theory and the job demands and resources framework, the current study tests the influence of specific job resources, job autonomy (JA), and perceived organizational support (POS) on employees’ intention to stay (IS) directly and indirectly through a unique serial mediation pathway of psychological capital (PsyCap) and work–life balance (WLB). The results affirmed that JA and POS have a positive association with employees’ IS. Moreover, PsyCap and WLB were also found serially mediating the direct association between JA, POS, and employees’ IS. The current study’s findings offer valuable insights for HR managers on the relevance of specific job resources and the role of psychological capital in controlling attrition rates. The findings of this study could be helpful for HR managers to design measures to reduce attrition rates and foster work–life balance and positive outcomes among employees. This study is among the first to instrument the indirect role (serial mediation) of PsyCap between job resources, WLB, and employees’ IS, thus significantly contributing to the literature.

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