President Rafael Correa (2007–17) was the leader of the Ecuadorian Citizens’ Revolution advanced by his movement Alianza País. Although a former critic of indefinite presidential re-elections, in 2014 Correa asked his bloc of parliamentarians to abolish presidential term limits. His request was approved and the constitution was amended. How can we account for Alianza País’ sudden decision to abolish presidential term limits, considering it had ratified these limits as recently as 2008? This article conducts a discourse analysis of the argument in favour of indefinite presidential re-elections in Ecuador. Courtesy of Lacanian psychoanalysis, in this article I argue that the Citizens’ Revolution’s shift can be fruitfully explained if we consider how the transgressive logic of enjoyment operates in ideology.