The innovative behavior of individuals in the workplace is the foundation of any high-performance organization, and thus a study on the factors that motivate or enable individuals’ innovative behavior is critical (Scott, & Bruce, 1994). Therefore, the aim of this research was to find the relationship between organizational culture and innovative work behavior (IWB) in tourism enterprises that market sports services. Considering the fact that IWB is crucial for tourism enterprises, exploring the factors that influence IWB could be beneficial. Correlation analysis revealed that IWB was found to be significantly correlating with cooperativeness (r=0.442, p<0.05), innovativeness (r=0.510, p<0.05), consistency (r=0.522, p<0.05), and effectiveness (r=0.554, p<0.05). Additionally, stepwise regression analysis, which was conducted to discover whether organizational culture predicts IWB, showed a significant model: F(2-131)=33.775, p<0.05. The model explained 33% of the variance in IWB (Adjusted R2=0.33). In general, our findings suggest that there is a relationship between organizational culture and IWB and that organizational culture significantly predicts IWB. As IWB is crucial for the enhanced performance and success of any organization, organizational culture should be organized in order to encourage employees in terms of IWB.

Customer experience quality is an important and relatively new concept for service businesses in gaining a sustainable competitive advantage. Although the literature on customer experience quality is expanding, there is a gap concerning the antecedent and consequences of customer experience in fitness services. In this context, we tested a model that explains the precursors and implications of customer experience quality in the context of fitness services. This study was based on a non-experimental, depictive, and descriptive design. Within the scope of this study, 287 participants (216 male, 71 female) selected through a convenience sampling technique applied a self-administered questionnaire. Data were analyzed through confirmatory factor analysis and a structural equation model. The findings show that service result quality, customer–employee interaction quality, and customer–customer interaction quality affect customer experience quality, which in turn affects customer loyalty. These results show that improving the service outcome quality results in customers who experience high-quality customer–employee and customer–customer interactions becoming loyal customers.

Future trends in customers’ postpurchasing habits and the identification of the structures that affect the formation of these trends are key determinants of long-term financial performance and competitive advantage for businesses. In the field of marketing, service quality, perceived value and customer satisfaction, and the relationship between these structures are the main factors for the determination of customer loyalty. However, empirical findings have proven to be inadequate in revealing relationships between related structures in low- and high-involvement levels of consumer groups. Therefore, the aim of this study was to examine the moderating effect of involvement in the relationship between the behavioral intentions of members of a sports-fitness center and their antecedents. For the research, face-to-face questionnaires were administered to 842 subjects who had been selected by convenience sampling performed at sports and fitness centers operating in Istanbul, and the collected data were analyzed using the structural equation modeling technique. Our results showed that there were differences in the effects of service quality, perceived value, and customer satisfaction on behavioral intentions among consumer groups in terms of low- or high-involvement levels. This article discussed the theoretical and managerial effects of the obtained results.

indicated some evidence of a positive relationship between motivation and self-efficacy beliefs/perceived competence/self-perceptions. Therefore, the relationship between self-confidence and motivation was investigated in sport context in this study. Participants of this study were 111 field hockey athletes. Sport Motivation Scale (Pelletier et al., 1995) and Self-confidence Scales (Tokinan, 2008) were used for data collection. SPSS.17 package program was used to analyse the data. Descriptive statistics techniques, t-test and Pearson's correlation analysis were used. According to the results, self-confidence was found to be positively and significantly correlating with intrinsic motivation to know and to accomplish things, intrinsic motivation to experience stimulation, external regulation, identification, introjection, intrinsic motivation and extrinsic motivation (p<0,05). Self-confidence appeared to be negatively and significantly correlating with amotivation (p<0,05). In the light of the result it could be suggested that when athletes perceive high self-confidence and efficient self-perception and trust their abilities, their motivation to practice their sports enhances. Results were discussed in line with the relevant literature and some applications were proposed.

In this study, it was aimed to investigate the effect of leisure benefit on leisure satisfaction in extreme sports athletes. In order to determine the leisure satisfaction level of participants, Leisure Satisfaction Scale developed by Beard and Ragheb (1980) and adapted to Turkish by Gökçe and Orhan (2011) was used. Leisure benefit scale developed by Ho (2008) and adapted into Turkish by Akgül, Ertüzün, and Karaküçük (2018) was used to measure the perceived benefit from recreational activities. The conventional sampling method was used for sample selection, and a face-to-face survey method was used for data collection. Descriptive statistics, Pearson Correlation Analysis, and Regression Analysis were used in the analysis of obtained data. A total of 202 people (105 male and 97 female) participated in the study voluntarily. According to the results of the present study, it was determined that there was a positive significant relationship between Leisure benefit and Leisure satisfaction. In addition, it was determined that Leisure satisfaction was predicted by the sub-dimensions of Leisure benefit approximately 84%. This result showed that providing leisure benefits in extreme sports had a significant effect on Leisure satisfaction of extreme athletes.