Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture and natural resources professionals. This study was conducted to examine the possible role of an audience segmentation approach in addressing the complex issue of water resources. This research used descriptive discriminant analysis to assign national irrigation users to previously identified subgroups found in the literature (the water considerate majority, the water savvy conservationists, and the unconcerned water users) and compare characteristics to identify differences on a national scale. Results revealed the nation's irrigation users are fairly water conscious. The findings implied unique subgroups exist among targeted Extension audiences relevant to specific behaviors, and Extension programs should focus on different programmatic objectives for targeting different subgroups. Differences were found among the three subgroups in water conservation behaviors, personal and social normative beliefs, use of landscape professionals for irrigation maintenance, and learning preferences. Recommendations were provided on how to use the results to develop impact-driven Extension programs.

Targeted agricultural education programs can play a role in solving complex water issues. This article applies importance-performance analysis to examine dimensions of water resources that may inform local water conservation campaigns in the United States. The purpose of this study was to generate a deep understanding of home irrigation users' preferences and perceptions about water to inform landscape irrigation water best practices campaigns among this audience nationwide. Importance-performance analysis was conducted using quantitative survey research. Responses were drawn from 2,675 people who use home landscape irrigation in all states nationwide and from three areas experiencing serious water issues: Florida, California, and the Chesapeake Bay Watershed. There were differences among respondents as a function of geographical location, which revealed people are likely influenced by their exposure to and experience with water issues. There were significant differences between respondents' perceived importance with clean water for different purposes and plentiful water for different purposes. We identified gaps between importance of and satisfaction with clean and plentiful water for different purposes which demonstrate dissatisfaction around important water topics, such as clean water for local and large water bodies. The findings provide insight for targeted programs surrounding local needs and issues. Agricultural education professionals who work on water issues should emphasize home irrigation users' influence on water quality issues over water quantity issues, and should incorporate locally specific findings into programs.

Soil is the most important building block of a healthy, attractive landscape, serving many important physical, chemical, and biological functions. Soil provides a physical substrate for plant support and holds nutrients and water for plant use. It also facilitates groundwater recharge (water moving from surface water to groundwater) and provides long-term storage for organic matter. Soil also provides a habitat for microorganisms that aid in the transformation and availability of nutrients. Soil is an integral part of any ecosystem, but urbanization often changes soils in ways that negatively affect plant development. Soils in urban areas may have reduced water infiltration, resulting in increased runoff and increased potential for nutrient losses. Homeowners in urban areas often overcompensate for poor planting conditions by applying inappropriate amounts of fertilizer and water. These practices eventually lead to nutrient losses through stormwater runoff or soil leaching, and these lost nutrients negatively impact groundwater and ecosystems in nearby springs, streams, and water bodies. This 6-page fact sheet was written by George Hochmuth, Laurie Trenholm, Esen Momol, Don Rainey, Claire Lewis, and Brian Niemann, and published by the UF Department of Soil and Water Science, November 2013. http://edis.ifas.ufl.edu/ss593

This new 7-page publication is written for Florida gardeners, homesteaders and other horticulturalists interested in planting and establishing edible landscapes and improving those landscapes by conserving water. This publication will provide guidance for choosing the ideal irrigation system for edible cropping systems as well as general tips for conserving water in edible landscapes.https://edis.ifas.ufl.edu/ep617

Reclaimed water is water that has been treated in municipal wastewater facilities and is safe to use for designated purposes, including residential landscape irrigation. “Water reuse” is the term used to describe the beneficial application of reclaimed water. Approximately 663 million gallons of reclaimed water are used daily in Florida. Florida is a national leader in using reclaimed water, and in 2006 Florida’s reuse program received the first U.S. Environmental Protection Agency Water Efficiency Leader Award. Using reclaimed water in Florida meets a state objective for conserving freshwater supplies, and preserves the water quality of rivers, streams, lakes, and aquifers. This publication discusses the benefits of using reclaimed water to irrigate the landscape and explains how using reclaimed water helps to protect the environment. This 4-page fact sheet was written by George Hochmuth, Laurie Trenholm, Don Rainey, Esen Momol, Claire Lewis, and Brian Niemann, and published by the UF Department of Soil and Water Science, November 2013. http://edis.ifas.ufl.edu/ss587