The social acceptance of introducing an improved and sustainable roofing material in multicultural communities in Mexico was addressed. A case history of a community “La Cañada” in Huixquilucan, State of Mexico (19°19′02.81″ N, 99°22′23.21″ W, 3025 m above mean sea level), a village very close to the eastern edge of Mexico City and representative of strong social and transcultural pressures similar to surrounding communities in Mexico City, is reported. The approach considered developing a double-layered roof to reduce the energy demand for space heating in this predominantly cold region, thus significantly contributing to indoor thermal comfort, reducing the need for cutting wood and helping to alleviate the accelerating impacts of deforestation in the area. Two parallel studies were used, whereby the then-current awareness levels of citizens and the factors impacting their commitment to energy sustainability were analysed using multicriteria social parameters, while the second study focused on the analysis of improved comfort when the proposed double roof was implemented, based on the feedback received from a pool of citizens who experienced living in the improved prototype dwellings. Results showed that while the level of awareness on energy efficiency was still low, the influence of media on their decisions and aspirations was strong and this could be constructively used to support the shift towards a more sustainable society and a “solar culture”. Moreover, the developed sustainable double-roof prototype has significantly improved indoor comfort and energy savings for heating, while demonstrating a fast and easy replicability potential in similar dwellings.
A two storey terraced house was modelled in ESP-r with a simple window opening control strategy to represent typical dwellings found in Mexico City and the adjoining municipalities. Future weather data was generated for years in this century based on morphing methods developed from the literature and by the authors and a TMY weather file developed from historical data between 1975 to 1989 by WhiteBox Technologies. The population in the region under consideration is a little over 20 million which represents 16% of Mexico’s population. The present day climate is such that air conditioning is rarely used in single family housing. The main cooling strategy in the hottest months (Mid February to mid June) is window opening. This was modelled considering that if the interior temperature was at or above 18°C and the exterior air temperature was below the interior air temperature then windows would be open. The air flow was modelled using the flow network model within ESP-r. It was found that in the latter part of the present century, this strategy would become increasingly ineffective. This is likely to lead to a considerable increase in installed air conditioning in single family dwellings and a consequent increase in electricity demand and consumption leading to a need for substantial investments in electricity transmission and distribution systems in the region to bring in power from distant sources.
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