The article discusses the social responsibility of scientists in the context of practical work. Knowledge has a major role, both in the development of an individual and of society as a whole. Today’s society is a society of knowledge. Knowledge cannot evolve separately from information. The amount and quality of information depends to a large extent on its processing by artificial intelligence. The involvement of knowledge in the field of artificial intelligence is not possible without critical thinking. A knowledge society is not perceived without the involvement of researchers. They are the ones who promote and develop scientific knowledge. This type of knowledge is found in all areas of society.

Knowledge has a major role, both in the development of a person, but also of the whole society. Today's society is a society of knowledge. Knowledge cannot evolve separately from information. The quantity and quality of information largely depends on its processing by artificial intelligence. The involvement of knowledge in the field of artificial intelligence is not possible without critical thinking. A knowledge society is not perceived without the involvement of researchers. They are those who promote and develop scientific knowledge. This type of knowledge is found in all areas of activity of the society. Hence the social responsibility of the scientists in the scientific context of direct activity.

Our human development is due to several factors, such as the correlation between mind, brain, body. This correlation allows us to have a complex, integrative view of a series of phenomena occurring in our body and mind. To have a permanent state of well-being, it is necessary that between the mind, brain, body, and the immediate context in which we live and act to have a natural connection. When there is a discrepancy between the elements of this correlation, it goes without saying that a cognitive discrepancy is occurring. Effective communication from this point of view aims to direct the flow of energy and information towards a complex integration of the entire human development system. Our well-being owes much to this integration. The mind-brain-body connection most directly shapes our well-being. Knowledge of the human brain is necessary for effective communication in this field. Objectively speaking, until now everything related to the knowledge of the human brain has not been considered, most of the time in education. Somehow only external factors related to effective communication in education were considered.