Objectives: BigTech companies have expanded into the financial sector and offer various services such as payments, lending, insurance, wealth management, and other financial products. However, elderly individuals may struggle to adapt to new technologies and digital financial services due to a lack of familiarity and experience with digital devices and online platforms. The purpose of this study was to examine the case of a Korean life insurance company that introduced video chat services to address the digital inclusion of elderly customers, the proportion of whom is increasing due to population aging in the wave of pandemic-accelerated digitalization. Methods: In this case study, we investigated the M Life insurance company's successful introduction of video chat-based customer service to replace existing customer walk-in centers. Two series of customer satisfaction survey results are presented. In addition, based on the senior technology acceptance model (STAM) theory, we investigated the factors contributing to the success of video chat customer service and suggested directions of development. Results:In accordance with the STAM, personal characteristics such as self-efficacy, anxiety, and health deficiencies, as well as environmental supports including assistance and guidance, were key factors contributing to the successful adoption of and intention to use the video chat service among senior customers. Conclusions: Through video chat-based customer service, customers can enjoy the benefits of non-face-to-face, time-agnostic, and location-agnostic interaction. Additionally, the company benefits from improved human resource efficiency and employee satisfaction.

Objectives: Recently, many companies have been emphasizing Environmental, Social, Governance (ESG) management, raising awareness of corporate social responsibility in the business ecosystem. This article presents a case-based study on how a globally operating company can communicate effectively with children and fulfill its social responsibility to its community. Methods: This study investigates how Prudential Corporation Asia (PCA), which have been doing insurance and investment business for more than 90 years in Asia and Africa, has implemented the Cha-Ching program in line with the company's business nature. We also looked at how the company designed the communication to draw their target audience's attention and participation. Results: Prudence Foundation developed the Cha-Ching program for financial literacy of children, aiming educating money-smart skills how they earn, save, spend, and donate. To enhance educational effectiveness, they introduced cartoon characters called the Cha-Ching band and presented series of music videos through various channels such as TV, website, SNS, school contact program. The non-profit entity has served 10 Asia and Africa communities with the program since it was incorporated in 2011. Conclusions: Economic education using the edutainment series is very effective in inducing participants' attention and participation. Also, integrated communication is much more effective than single communication channels. Insurance companies are contributing to the national economy from the nature of the business, but they can fulfill corporate social responsibilities more actively as PCA does for children's financial literacy.

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